How could anyone fail to purchase your "amazing" product that's "proven" to "explode" their sales, especially when they can try it "free"?

Do they work? Yes and no. We all know there are certain words and phrases that will get our attention and this, of course, is what we want to do with our ads. Before we can hope to sell anything to anyone we have to get our market to read what we have to say. These "magic bullets" do this.

But there's one ingredient sales copy must have if it's to be successful ~ it must be believable. You can fill your copy with all "triggers" you want but if it doesn't ring true it will fail.

Hype won't cut it . . .

The climate on Internet is one of skepticism. Why wouldn't it be? We all get bombarded with hundreds of ads every day. Each one claims to provide best, "can't live without" product, program or service ever known to mankind. Each of them promises to solve our problems; make us wealthier, healthier, happier or wiser.

Now let's get real here! Think about how you react to these messages. Most of time you're thinking, "yeah, right", aren't you? Why would your prospects be any different?

How about a little honesty?

Would you like your sales to go through roof?

Of course you would. Who wouldn't?

I have found five secret "keys" that dramatically improve money-making ability of just about ANY sales message.

This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own skills at writing successful advertising sales copy.

I've also found every time someone else gets better results from what I have taught them, my own life improves. With that in mind, here are five secret "keys" for you to use and profit from:

SECRET 1: Focus your advertising sales copy on ACTION.

Begin by getting crystal-clear on action you want your prospect to take. If it's to buy, then keep that in mind as you write. Also, write in an "action" frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket.

Here's another action secret. In your imagination, figure out how to move obstacles out of way, so your prospect's clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take action you want them to take.

SECRET 2: Don't sell your product!

I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect's most pressing problem… or picture your product as way to make prospect's fondest DREAM come true… or even describe your product as answer to becoming PERSON prospect most wants to be.

Examples:

- Solution to problem: "Tired of copy that doesn't close? With our system, you'll be writing killer copy every time!"

- Dream come true: "Here's how to create a Web site that makes money for you every single day!"

- Become person: "How would you like to become one of High Earners on Web?"

SECRET 3: Provide proof of your promises.

Beginning copywriters need to face this fact, and experienced copywriters need to be reminded:

No one is going to believe a single word you write.

Until you provide proof, that is.