5 Secrets of Successful Copywriting © 2004 David Garfinkel
Would you like your sales to go through roof?
Of course you would. Who wouldn't?
I have found five secret "keys" that dramatically improve money-making ability of just about ANY sales message.
This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own skills at writing successful advertising sales copy.
I've also found every time someone else gets better results from what I have taught them, my own life improves. With that in mind, here are five secret "keys" for you to use and profit from:
SECRET 1: Focus your advertising sales copy on ACTION.
Begin by getting crystal-clear on action you want your prospect to take. If it's to buy, then keep that in mind as you write. Also, write in an "action" frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket.
Here's another action secret. In your imagination, figure out how to move obstacles out of way, so your prospect's clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take action you want them to take.
SECRET 2: Don't sell your product!
I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect's most pressing problem… or picture your product as way to make prospect's fondest DREAM come true… or even describe your product as answer to becoming PERSON prospect most wants to be.
- Solution to problem: "Tired of copy that doesn't close? With our system, you'll be writing killer copy every time!"
- Dream come true: "Here's how to create a Web site that makes money for you every single day!"
- Become person: "How would you like to become one of High Earners on Web?"
SECRET 3: Provide proof of your promises.
Beginning copywriters need to face this fact, and experienced copywriters need to be reminded:
No one is going to believe a single word you write.
Until you provide proof, that is.
Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do for prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you're talking about.