Make Your Sales Copy Believable

Written by Linda Offenheiser

You read all kinds of articles telling you which power words and "triggers" to use in your sales copy. These words are assumed to be "magic bullets" that will immediately put your prospects in repparttar mood to buy whatever you're selling.

How could anyone fail to purchase your "amazing" product that's "proven" to "explode" their sales, especially when they can try it "free"?

Do they work? Yes and no. We all know there are certain words and phrases that will get our attention and this, of course, is what we want to do with our ads. Before we can hope to sell anything to anyone we have to get our market to read what we have to say. These "magic bullets" do this.

But there's one ingredient sales copy must have if it's to be successful ~ it must be believable. You can fill your copy with all repparttar 108078 "triggers" you want but if it doesn't ring true it will fail.

Hype won't cut it . . .

The climate onrepparttar 108079 Internet is one of skepticism. Why wouldn't it be? We all get bombarded with hundreds of ads every day. Each one claims to providerepparttar 108080 best, "can't live without" product, program or service ever known to mankind. Each of them promises to solve our problems; make us wealthier, healthier, happier or wiser.

Now let's get real here! Think about how you react to these messages. Most ofrepparttar 108081 time you're thinking, "yeah, right", aren't you? Why would your prospects be any different?

How about a little honesty?

Our mothers always told us, "Honesty isrepparttar 108082 best policy". Nowhere is that truer than in copywriting. It isn't enough to claim that your product isrepparttar 108083 best thing since sliced bread, you have to show proof that it is.

5 Secrets of Successful Copywriting

Written by David Garfinkel

5 Secrets of Successful Copywriting © 2004 David Garfinkel

Would you like your sales to go throughrepparttar roof?

Of course you would. Who wouldn't?

I have found five secret "keys" that dramatically improverepparttar 108077 money-making ability of just about ANY sales message.

This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own skills at writing successful advertising sales copy.

I've also found every time someone else gets better results from what I have taught them, my own life improves. With that in mind, here arerepparttar 108078 five secret "keys" for you to use and profit from:

SECRET 1: Focus your advertising sales copy on ACTION.

Begin by getting crystal-clear onrepparttar 108079 action you want your prospect to take. If it's to buy, then keep that in mind as you write. Also, write in an "action" frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket.

Here's another action secret. In your imagination, figure out how to move obstacles out ofrepparttar 108080 way, so your prospect's clear path to action is unobstructed and easy to follow. And make it easy for your prospects to takerepparttar 108081 action you want them to take.

SECRET 2: Don't sell your product!

I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect's most pressing problem… or picture your product asrepparttar 108082 way to makerepparttar 108083 prospect's fondest DREAM come true… or even describe your product asrepparttar 108084 answer to becomingrepparttar 108085 PERSONrepparttar 108086 prospect most wants to be.


- Solution to problem: "Tired of copy that doesn't close? With our system, you'll be writing killer copy every time!"

- Dream come true: "Here's how to create a Web site that makes money for you every single day!"

- Becomerepparttar 108087 person: "How would you like to become one ofrepparttar 108088 High Earners onrepparttar 108089 Web?"

SECRET 3: Provide proof of your promises.

Beginning copywriters need to face this fact, and experienced copywriters need to be reminded:

No one is going to believe a single word you write.

Until you provide proof, that is.

Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do forrepparttar 108090 prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you're talking about.

Cont'd on page 2 ==> © 2005
Terms of Use