- How to create an ebook cover

- How to house-train a dog

- How to build your child’s self-esteem

- How to optimize a web page

- How to write powerful guarantees

... these are powerful topics that will bring traffic to your website for years to come.

If you conduct seminars or tele-seminars, make sure that you are telling your attendees exactly what they want ... which is how-to do whatever topic of your seminar is about. They don't want you to explain in general terms. They want very specific instructions. Deliver this, and you'll develop a steady following.

Now here is reason that telling your subscribers and visitors "how" to do things work so well. Many of writers in ezines your subscribers read, and many of webmasters at sites your visitors frequent they have *no clue* how to do what visitor is researching. So they can't tell them how to do it. If you can, and do provide them with this much-sought-after information you really distinguish yourself and showcase your expertise. Your credibility increases many-fold.

Start distinguishing yourself today. Begin teaching your readers, customers, and website visitors How To. They will absolutely love you for it, and you will thank me for all additional business you're getting as a result of this little tip.

-- Build credibility by hosting, writing or producing a weekly healthy-eating column called, “Got Colors, Get Healthy.”

-- Socialize and be seen with other health-related well-known experts or people who exhibit healthy behavior such as: other dietitians, diet book authors, athletes, personal trainers, physiology professors and food scientists. Why? Because a person can create an implied credibility about themselves simply by hanging out with other experts. Generally speaking, people assume that because other experts let you hang with them, then you must be worthy of your “expert” status.

-- Pick a unique clothing and makeup style and stick with it. A simple example, perhaps every time you leave your house, you always wear something purple, a scarf, pin, shirt, tie or nail polish. The repetitive purple creates a subliminal image, that, after awhile, causes people, when they see you in news, at an event or in a magazine, to say, “I’ve seen her somewhere.” And from this statement they extract that you’re sought after, and therefore, you must know what you’re talking about.

-- Always evolve your image based on current trends. However, remember to make small changes, so as not to walk away from image you’ve been working hard to build.

Every entrepreneur’s image-building plan will be unique. In fact, it must be. It’s subtle differences about you as an entrepreneur that distinguish you from your competition. More importantly, it’s also these differences that help your customers find you, since you’ll be more able to effectively and affordably reach customers by selecting an image niche.