Make Your Readers And Customers Love You - Tell Them How-To Do It!

Written by Willie Crawford


One ofrepparttar bits of feedback I've gotten many times from my ezine readers is that they want more how-to articles. Everyone tells them "what" to do to: build their business, drive more traffic to their websites, make more sales, etc. However, very few people tell them "how". Many readers have told me that they really want step-by-step how-to articles. Newbies to your business are looking for this same how-to information.

How can you use that tidbit of information in your business? We'll... if you use ezine articles to reach your audience, it's simply writing articles that give themrepparttar 121065 step-by-step instructions on how to do whateverrepparttar 121066 article is about. That actually makes many articles very easy to write. Simply listrepparttar 121067 steps involved in a task, elaborate a little, choose an enticing title and your article is done. What could be easier?

If you publish an ezine, you can benefit from that bit of insight by writing or choosing articles that really tell readers how to solve their pressing problems. That makes it easier to choose fromrepparttar 121068 countless articles submitted to you. Selectrepparttar 121069 ones that provide detailed how-to information. It's what your readers want.

If you have a niche website, give your visitors some step-by-step instructions on how to do whateverrepparttar 121070 site is about. I do this on one of my cooking websites for example. It works beautifully and generates massive repeat visitor, and buyers for my cookbooks :-) Pages on your site that outline a procedure step-by-step usually end up with lots of outside links pointing to them. Something as simple as:

Grow Sales Using Image Tactics

Written by Sharron Senter


In my dreams, I envision beingrepparttar marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication torepparttar 121064 game. Respectively, this is what they’re known for or what their personal value can be identified as; put another way, this is what their brand identities are.

Once you’re known for something and people perceive value in “this something [your brand],” it’s at this moment that you start to make money. Once you have perceived value, other entrepreneurs and businesses will pay money to be associated withrepparttar 121065 perception for which you’re known. To be an entrepreneur,repparttar 121066 first decision you must make is, “Who do you want to be?” Or, put another way, “How do you want to be perceived by others?” The answers to these two questions are equivalent torepparttar 121067 foundation that’ll drive all of your future marketing decisions, from what advertising vehicles you’ll use, torepparttar 121068 type of customers and clients you’ll target. For example, would you like to be known asrepparttar 121069 world’s most prestigious dietician? People all overrepparttar 121070 world seek you out and pay money for your advice on how to integrate more color into their diets. To build a foundation and reach such prestige, your image marketing plan might involverepparttar 121071 following actions. -- Complete appropriate credentials such as certifications and higher education.

-- Obtain and make visible reputable references including popular media personalities quoting you as an expert, current and past clients quoting specific things you did to help them, and a variety of print articles and electronic news bulletins in which you’re quoted.

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