An example:

WARNING: Before Purchasing ANY Home Business Plan, Make Sure That It:

1) Gives you all materials you need to get started

2) Speaks in terms you can understand and gives detailed, easy to follow instruction

3) Gives you credible, real people testimonials along with email or website addresses

….and so on.

The goal is to list everything you can think of that your product has, but your competition may not. And then, once you’ve compiled your list, make mention that your product does in fact meet all requirements in your list.

What happens after prospects read your warning list and get to your order link?

First, they might compare prices. They‘ll want to see if you’re in line with other similar products they’ve already seen.

Second, if you do have comparable prices, then they’ll buy from you if they’re in market to do so.

The reason?

Instead of risking their money and wasting their time by going through all different websites they’ve researched and trying to see if they meet warning criteria, they’ll just make easy and wise choice by purchasing product that you’ve just proven meets all required points.

Now here’s one last magical point to remember when writing your warning list:

It must make absolute sense to your prospects and it must be real. It’s not going to be effective for you unless you have reader agreeing through whole list. Spend time to really research your points, and you’ll reap strong rewards every time someone stumbles upon your website.