Never begin your email with "Thank you for sending information on your money making opportunity, now look at mine" or something similar. People know right up front that this is a "come on" as most of them who receive something like this are not in business.

If your email, has a statement that begins with "This email is not spam..." or you have a statement that announces "Under Bill 1621 TITLE III passed by Congress this letter cannot be considered spam...", bingo in trash bin it will go.

Never make promises that are outrageous, as most people are smarter than that. If you had to buy a wheelbarrow to bring in twenty dollar bills from your mailbox as a result of your business opportunity, why would you share secret of how to do it with anyone else?

So how can you use email marketing to your advantage in network marketing game? If you do, you will realize benefits of this very powerful tool. Build your own mailing lists and advertise in newsletters and ezines. This will give you a "targeted" market that will result in business. Spam will get you very little in way of business and could potentially get you into difficulty - not worth risk.

If you keep your product or service in front of your potential clients on a regular basis, you will soon realize fruits of your effort. One of best ways, surprisingly, is not to try to sell them on your immediate offering. Get yourself a website and keep contents there informative and up to date. Use email to let your customers know about new additions, and give them something interesting to read.

Once you get people accustomed to going to your site, rest is easy, and this "low key email marketing" will not only be your best course of action, but will pay dividends.

Now, you need right strategy, one that gets you from here to your goal. Happily, there are only three strategies you can use in dealing with an opinion challenge like this: create perception (opinion) where there may be none, change existing perception, or reinforce it. Your goal will lead you to correct strategy choice.

It’s time to put on your writer’s hat and prepare a really responsive message for delivery to target audience. Above all, you must be convincing when you state that unfortunate misconception, inaccuracy or rumor is untrue, and then lay out that truth creditably. Strive for clarity, persuasiveness, believability and, if at all possible, a compelling tone.

Your “beasts of burden” are standing by patiently ready to carry your message to attention of your target audience. Because there are so many such tactics, you must choose carefully, and check just as carefully that each tactic has a proven record for reaching people like those who make up your target audience. Tactics range from radio and newspaper interviews, newsletters and press releases to emails, op-eds, speeches and many, many others.

What about progress? Are you making any? Best way to find out is to re-monitor perceptions/opinion in that target audience now that your communications tactics have been underway for six to eight weeks. Interact again with target audience members using same questions you used first time around. What you want to see are perceptions beginning to reflect corrections in message carried by your communications tactics. In other words, you are looking for opinion/perceptions that have been altered in your direction.

Talk about early-warning systems! When you pay attention regularly to your most important external audiences, you will be continuously aware that certain behaviors may be getting ready to exert negative pressure on your business. Which gives you time to spersuade stakeholders who make up that target audience to your way of thinking, thus moving them to take actions that lead to success of your organization.

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Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com