Low Key Marketing

Written by Bob Osgoodby


Email marketing, if done correctly, is one ofrepparttar most effective network marketing tools available. Now I am not condoning "spam" which is a practice widely used today. Spam isrepparttar 105155 sending of information (usually an ad for a product, service or opportunity) thatrepparttar 105156 recipient did not request. Sendingrepparttar 105157 same message to thousands of people, whose addresses were either purchased from someone or harvested fromrepparttar 105158 Internet is frowned on by most people and illegal in some States.

If you build your own email list and it contains people who have done business with you inrepparttar 105159 past, that can be an extremely effective marketing tool. Someone who has done business with you inrepparttar 105160 past, is more likely to use you again if your product or service was up to expectations.

Withrepparttar 105161 ongoing wave of email viruses going around, people are becoming more and more reluctant to open email from strangers. If there is an attachment that could very well contain a virus. The only attachments that are normally safe to open are text files, i.e. ending with a "txt" extension, and images - "gif" - "jpg". But be very sure thatrepparttar 105162 extension does not end in vbs such as - jpg.vbs. Malicious hackers might try to fool you into thinking it is a safe file, but if it has a vbs extension, it very well might not.

With that in mind, here are some highly effective methods to get your advertisement read:

Don't use a phony email address that looks like gibberish or appears to be coded such as 14sTTy@yourdomain.com - this is a dead giveaway of spam and will be summarily deleted by most people.

Don't use "URGENT" or "Re: Here'srepparttar 105163 information you requested" asrepparttar 105164 subject if they didn't actually request information from you. Many people use filters to automatically put emails with these subjects in their "trash Bin".

Don't use an email address such as friend@anydomain.com or addressed to friend@mydomain.com. I don't know about you, but I don't know anyone withrepparttar 105165 name of "friend", and I don't know anyone (nor care to) who calls me "friend".

Never require someone to write you via "snail mail" or call you (long distance at their expense) to be removed from your list. This will simply aggravate people who will pay no attention whatsoever to your ad. Face it - someone who doesn't want to receive email from you is not a potential customer, and continued sending of email only aggravates them -repparttar 105166 consequences of this can be far reaching. You should also never send multiple emails torepparttar 105167 same person as that is also aggravating. This happens most ofrepparttar 105168 time with addresses that are harvested from web sites withoutrepparttar 105169 owners permission.

PR: Ouch! Tells the Tale

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 800 including guidelines and resource box. Robert A. Kelly © 2003.

PR: Ouch! Tellsrepparttar Tale

Ever getrepparttar 105153 feeling that your public relations program isn’t doing much aboutrepparttar 105154 behaviors of your important outside audiences? Those audiences whose actions haverepparttar 105155 greatest impacts on your business?

Chances are your PR effort is focused primarily on communi- cations tactics and not onrepparttar 105156 process needed to really move those key audience perceptions, and thus behaviors in your direction.

Which means you’ve missed out onrepparttar 105157 sweet spot of public relations.

Ouch!

That sweet spot can be summed up in just two sentences:

People act on their own perception ofrepparttar 105158 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affectrepparttar 105159 organization, repparttar 105160 public relations mission is accomplished.

Now there’s nothing wrong with communications tactics. They are necessary “beasts of burden” that fit in nicely atrepparttar 105161 proper time, as you will shortly note.

So, if you believe it finally may be time to utilize that PR sweet spot, you could start this way.

Just who are your most important outside audiences? Customers and prospects, of course. But what about employees, minorities, residents, political and labor union leaders,repparttar 105162 trade and business communities, among others?

Rank them in order of importance to your operation and let’s work on your #1 external target audience.

Nothing can happen until you know what members of that audience think about your organization. And that means interacting with them while asking lots of probing questions and monitoring their perceptions. Have they heard about your company, its products or services? What do they think about them? Do you detect negativity, inaccuracies, misconceptions or even disturbing rumors?

With that kind of information, you’re ready to set down your corrective public relations goal. Examples might be to counter that rumor withrepparttar 105163 truth, or correct an inaccurate belief, or clarify a hurtful misconception.

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