Low Budget Advertising -Top 10 List:Written by eRix
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Article and eZine Websites - To get free publicity and credibility, submission of trade articles or summaries to ezines (online magazine), newsletters, and online article directories is important and can draw highly targeted traffic to a website. Finding ability to write articles with authority is a skill that must be used to draw quality website visitors. Writing with authority will give credibility to advertisement and ad copy by supplying an important point-of-view for customers to judge against. The more written and posted articles, summaries, reports, ezines, or newsletters, higher chance for exposure of advertising message to others in same frame of mind. It is in this frame of mind when an advertisement wishes to influence a call to action; get prospect to buy. Banner Swaps - Switching advertising banners with complimentary websites is a normal and suggested objective of a successful website. The placement or location on a website of banner advertisement is key factor in how to maximize banner swapping websites or programs. Some banner swaps are dependent on number of exposures a website can get visitors to click on; thus, for every exposure there is a banner exposure on partner website. It is suggested to utilize banner swaps or exchanges that are regulated by banner exposure rather than visitor?s clicks because you want equal trade for Advertising Avenue. Local Flier - Localized, off-line advertising is a critical component of a successful website. One of most economical and easiest techniques for localized advertising is flier, a letter-sized advertisement. The numerous ways to distribute fliers is as numerous as number of styles of printing that can be chosen. Cost-per-ad can be easily tracked by noting number created, number of ads referenced, and increase in activity from fliers. Using fliers is an important low-maintenance advertising activity. Web logs - Web logs or Blogs can be an intimate way to deliver some free advertisements. Associating with web logs are close to same category as FFA or Group, however, Blogs are a more journalistic type of website. Many blog owners post updates and news about important or relevant events and users can comment or come with new ideas to correspond about. A good way to enacts Blogs is to join a blog community and post a message in journal fashion, everyday. Within messages, periodically weave advertisement to member blog users. Most Blogs seem to be a major attempt to have meaningful correspondences without advertising interruptions. But this objection can be overcome if advertisement truly fulfills need for some issue that arises or comes forth. Free Websites - Using a free websites will get continuous advertisements from supplying web host on every page. But, as with these marketing techniques, a free website is used as an advertising training ground for new webmasters wanting to learn process of creating and maintaining a website and ads can be a lesson to as to what is currently trend in advertising styles. Free websites can also be used as off-site advertising for a main website, and a place to focus traffic from one area of Internet to another area. Creating a mirror-website of another website can used to broaden reach of an Internet company's web presence. It is like being in two places at once.
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| | 7 Essential Elements for Profit-Pulling Ads Written by Lynne Homewood
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5. YOU! Inject some of YOURSELF into your ads! Using your own experience, or testimonial, can be HUGE in getting through to your customers. Explain how it has helped you, how easy/profitable/inexpensive it is. Your enthusiasm and passion for your product can be your best ally when writing ad copy. 6. Call to Action Oddly enough, research has shown people are FAR more likely to click on a link, buy, or subscribe if you simply tell them to. So, including a "Click Here" or "Visit Our Website Now" can actually result in a higher response rate than ads without these simple instructions. 7. Ad Tracking Don't even bother advertising without ad tracking. It is absolutely essential to your business success. You MUST know which ads are working, when, and where. You will probably be surprised: sometimes an ad you love will be a real dud, another you might find somewhat questionable will blow up your hit counter! Play around with different headings, wording, where you post, categories where you place your ads - they can all yield different results. I like to test my headlines on free FFA and Classifieds sites, then use winners as subject lines for my safelist advertising. Keep these seven Essential Elements in mind when creating all your advertisements (you might even want to print out this article for easy reference) and you'll soon have customers clammering for your products and services!
Lynne Homewood, Editor of Your Business Builder Newsletter and President of Global Epro, has been building online businesses since 1999. Her latest venture, an automated Home Business Success System with a unique vision is changing the way business is done online. http://www.bestinternetincome.com
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