Low Budget Advertising -Top 10 List:Written by eRix
Free Classifieds - Free classified ads can be found by simply entering term into any major search engine. Most classifieds will allow an ad to be placed with a link back to a website or affiliate url. The ad must be updated regularly as most free advertisements are for very short periods of time, from 24 hours up to a week or more. If you desire longer ads, a fee will be charged for longer exposure. Yahoo and MSN Groups - Yahoo and MSN Groups are two of most high quality FFA (Free For All) formatted Usenet groups. Millions of people form categorized groups, through use of PHP.bulletin boards, to interact with each other in real time. The groups have email mechanisms that send a single email to every member of group with click of send button. What is unique about these boards is ability of creator of a group to collect important data that can be used to create a list of targeted prospects. The main power of using these two groups is in actual creation and maintenance of a group, not so much as posting messages to a group. FFA groups - These groups are same type of groups as Yahoo and MSN groups, but are owned by individual people or small companies. While these groups are free to register to and initially free to post an email advertisement to, a person also becomes a prospect for that FFA Groups owner. If you want complete freedom to post to these sites, most charge a nominal fee to give ability to post messages everyday. It appears to be normal for these sites to bill monthly to keep continued service; there are some instances where a newer FFA website will charge a one-time yearly fee for posting everyday. And, once again, power of each group is in data contained in list of membership because larger membership gives a higher probability of members becoming paying customers for product or services posted. Links Manager - Linking with other complimentary (same subject but different topic) websites is a good idea when trying to influence a website?s search engine ranking, which determines amount of website visitors that have option of clicking a web-link in a search report or query. Influencing one-way links into a website is difficult to accomplish, so obtaining reciprocal (to and from) links with multiple complimentary websites is an objective of every successful website. The time it takes to manually process rep. links is enormous and generally very consuming; therefore, a links manager website or program is way to successfully attain objective of what is called link popularity. Search Engine submission Websites - A website needs to be included in major search engine listings because a higher ranking could lead to an increase in visitor traffic. Once again, submitting a website manually to search engines is very time consuming. Therefore, a submission website or program will save time needed for other types of marketing a website needs to accomplish for success. First website needs optimization in key areas and then be sent in for submission. Many SEO (search engine optimization) sites will submit your site for free, but charges come in optimization of your website. Also, some fees are included for rapid inclusion or higher exposure. A website can find many free multiple submit sites that send to major search engines, but inclusion in mid-level search websites and portals is a second level issue for search engine ranking that is also an important and vital step of a successful website
| | 7 Essential Elements for Profit-Pulling Ads Written by Lynne Homewood
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.1. The Headline This is THE most important part of your ad, especially when using online advertising. The point of headline is to grab a potential customer's interest and then entice reader to go on and read rest of your ad. The best headlines tend to be those that emphasize benefits to customer, ie. what your product or service can do for them, WHY they MUST have it - right now! 2. Formatting If your ad is taking form of a webpage, or any other ad that allows use of HTML/formatting, take advantage of it. Make sure your headline stands out from rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that overall look is business-like. Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to ads of those who haven't bothered and makes you look much more professional. If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >> << <= => /// $$$ ~~ :) ;) Also, make sure you can actually READ most important part of your subject line - it would be awful if you were to create World's Best Subject Line, only to have most email clients cut off 'best part' so it's never even seen! 3. Focus Don't try to sell with your ad. The point is just to get potential customer interested enough to click on link to your website or autoresponder: that's all! 4. Unique Selling Position (USP) Whether you're a reseller, selling your own product, or are a member of an affiliate program, you need to find something UNIQUE about purchasing from YOU. Why should a person buy a product from you, when they can buy exact same thing from thousands of other people, at same price, with same guarantee, etc.? If you have your own website, offering a bonus of some sort is an obvious solution here. If you DON'T have your own site yet, it's a bit harder. However, what you CAN do is tailor your advertising to a unique AUDIENCE instead. For example, write ads aimed at different target markets: moms at home, elderly, students, retirees, entrepreneurs, disabled persons, etc. Emphasize what your product can do for THIS person, in their particular situation, and you may give someone an idea they hadn't thought of, to your advantage!
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