Authentic promotion is about leading an authentic life of meaning and purpose, which ultimately creates desire and ability to make a larger contribution to this world. Authentic promotion becomes an extension of offering to others gifts that you have been given. Nothing can top deeply satisfying experience of using our own unique gifts to improve world in some meaningful way.

Authentic promotion - matching your ability to serve with someone else's needs -- becomes an act of love as you offer your gifts, solutions, and talents to others. Wow! This way of thinking has certainly put a different spin on "marketing" for me. For more information on course Authentic Promotion visit: http://www.kickstartcart.com/app/aftrack.asp?afid=31764

When you create a bigger vision for your life work, you make a conscious choice to think beyond yourself. You become less concerned with individual gain and more concerned about how others will benefit. This does not mean that your own needs don't matter. Quite contrary! Self-care becomes vital so that your giving comes from a pure place, without attachment to what you'll get in return.

I recently came across a website for The Giraffe Project http://www.giraffe.org - a nonprofit organization that moves people to stick their necks out for common good. John Graham, executive director, notes that "people who operate with meaning in their lives don't find that meaning in their activities or their positions or their possessions. They draw it forth from themselves and put it into their activities, not other way around. And meaning they draw forth always seems to come from committing to ideals greater than themselves and their own needs. It is this commitment that generates enthusiasm, passion and power found in people who lead meaningful lives."

As USA nears our Independence Day celebration on July 4th, I feel grateful that I have freedom to choose my life work…and that work I have chosen is meaningful to me. I recently wrote down my values as they relate to my own authentic promotion plan. Here are questions I asked myself, followed by my responses:

* What do I want for people? I want people to experience peace and fulfillment in their lives.

* What do people need in order to have this? People need tools to organize their environment and manage their time well so they can focus on what's most important to them.

* How can I be of service? I can help people de-clutter their lives, teach them how to prioritize and manage their time, and provide them with support they need in order to stay focused on their priorities.

* What is my larger vision that will guide my work? My vision is to provide people with practical tools and resources they need in order to stay focused on what's most important.

Are you living an authentic life in what you do for your life work? Write down your response to these questions to help you connect with your values and your vision.

* What do I want for people?

* What do people need in order to have this?

* How can I be of service?

* What is my larger vision that will guide my work?

* What can I do to authentically promote my vision, starting today?

In short, we build bends into our own information rivers which enable us to work more easily on any one part of a process, even if overall effort required is more than it need be.

The problem in changing this situation is that it is counter-intuitive to do something ‘hard way’ – even in short term – when an ‘easy way’ is already at hand. It requires concerted effort to change a habit – in same way that it requires a flood to break banks of a river and forge a new, more efficient, direction.

On other hand, principle of ‘path of least resistance’ means that once a new process is successfully established, it is almost impossible to find old one again. The banks of river, once broken, will never be same again.

Ask yourself how path of least resistance applies to your workplace? You will find plenty of examples if you look hard enough. As you get busier, are you simply going to widen windy river – or be smart and build a pipeline?