Looong and boooring Sales letters.

Written by Torgeir Sunnarvik


Continued from page 1

If I thinkrepparttar product looks promising,I want to knowrepparttar 119589 price, which should be easy to find in big numbers. Nothing puts me more off then not findingrepparttar 119590 price. Well,if I find thatrepparttar 119591 price is fair I might buy.

Ifrepparttar 119592 product is complex and with a lot of features,or if you think you have to write long letters to sell your product, I think it's better to have one page for each part ofrepparttar 119593 sales letter. You could have one page forrepparttar 119594 benefits/features, one page for testimonials and so on. Then make a summary of each page and put that together to one sales letter.

Now you have a sales letter with one or two testimonials. Under them you can have a link which says something like "Click here for more testimonials" Whenrepparttar 119595 people that want to read more of them clickrepparttar 119596 link,they come to your page with allrepparttar 119597 testimonials.

Dorepparttar 119598 same with features/benefits.List five or ten features and then have a link to your page with allrepparttar 119599 features. You can do this with every part of your letter. Just remember to have a link on each ofrepparttar 119600 pages directly to your payment processor with of courserepparttar 119601 price mentioned andrepparttar 119602 guarantee.

I can't speak for everybody, of course.But when I want to buy something,I don't mind clicking some links if I want more information. What I do mind is when I have to read long pages of text with a lot of big words and promises,before I find what I'm looking for.

Torgeir Sunnarvik, Norway mailto:webmaster@everypleasures.com

Torgeir Sunnarvik is the owner and webmaster of http://www.everypleasures.com/ His site offer free ebooks, ebooks with reprint rights and marketing articles.


Making Effective Use of Traffic Exchanges

Written by Brian Holte


Continued from page 1

•What can you do to improve traffic to your site? Pick two favorite programs that you’ve come to trust and work them (don’t get discouraged, keep plugging away), submit those articles to article announcement groups, send a notice out to your subscribers letting them know about your traffic exchange programs

Summary Don’t be a Rabbit by jumping from one program to another, decide on which programs you’re interested in and stick with them, promote you business, continue to do what works for you. Traffic Exchanges can be a great resource if you put in just a few minutes extra a day. •Traffic Swarm or •Fly-in-Ads or •BOTH (recommended)

Test Your Headlines Using Traffic Exchange Programs http://click.websitegear.com/track.asp?id=2160



Brian Holte is the owner of www.theebookking.com and frequent user of both traffic exchanges listed above.


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