Looong and boooring Sales letters.Written by Torgeir Sunnarvik
You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all features you are looking for.But I think that many of sales letters that have task of selling products,are too long and boring.* First, it's a long list of problems that you might have, which this product can help you with. * Then there are all testimonials.I've seen products with 20 testimonials on sales letter.It's fine with good testimonials, but 2-4 of these are enough in my eyes. *Benefits and more benefits.Some sales letters are just so full of hype and over top promises about product, that it just puts me off. *But most annoying thing is when I can't find price. It's almost impossible to find.It's often thing that are mentioned least of all. And sometimes you have to click buy now button before price is revealed.It's as if they are afraid you will leave site if you know price upfront. If I think price is too high I will leave anyway. It's of no use hiding it. When I'm looking at a sales letter,I'm skimming all content. Most of time I'm just reading headlines of each paragraph. And I don't think that I'm only one that use this method. If there are some special features I might want to know about, I try to find a list of features or benefits on sales letter. It's ok to read one or two testimonials. And also a decent guarantee.
| | Making Effective Use of Traffic ExchangesWritten by Brian Holte
Making Effective Use of Traffic Exchanges Attention Opportunity Seekers!A look inside guts of a traffic exchange. ©-by Brian Holte •What are traffic exchanges? Traffic exchanges are used by 100,000 + people who are interested in same goals as you are, marketing your product and services. •How do traffic exchanges work? Simply put, a group of people (myself included) who agree to surf and view pages created by other people. •What benefits do traffic exchanges bring you? The first way is in Traffic Exchange Programs, brings people who are interested in what product or service you have to offer. •What is a down line? A down line is where you have opportunity to increase traffic to you site by having others sign in under you and promote your service for you without any extra work on your part. •How to build down lines? There are no magical ways to increase your down lines except by uploading your article and waiting for it to be spidered by search engines. Your best bet is to pick 2 traffic generating articles, and you also need a spider to crawl your site. It’s always better to let spiders find your pages on their own. •How many levels do you get credit for? Most Traffic Exchanges have a down line of 7 or so, needless to say possibilities are there for continued growth •What kind of traffic exchange programs works best? Well, that all depends on your personal needs. There are 2 different types of ways you could go about it, continue to use free version of program you have picked until you have a big enough down line. Once you have a half decent down line under you, you might want to upgrade Pro so you receive more benefits than guy who chooses Free version (like money and freebies).
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