In developing a communication strategy, means-end concept offers a couple of important tools. First, it suggests a way to structure messages. Start with attributes, link those attributes to personal consequences, and then link consequences to satisfying personal value-needs. Second, it may help us predict impact of our messages.

For example, say your manufacturing plant is about to buy and install a major piece of machinery, and you want employees to know about it. For plant newsletter, you write an article, starting with attributes of new machinery. Now, link those attributes to personal consequences: The new equipment enhances long-term viability of plant, which makes employees' jobs more secure. And, secure jobs satisfy an important value requirement among employees, which is to provide their families with a good standard of living.

But, suppose you finish writing about attributes, and you can't get a grip on personal consequences for employees, or how it will satisfy their value needs. That should help you predict that message will fall on deaf - perhaps even hostile - ears.

Given that knowledge, you can rethink what you're doing, what you're saying, or how you're saying it.

In summary, by linking features and benefits, we give ourselves an opportunity to understand and construct effective messages, for both marketing and other purposes.

c) Each time, my mind urges me to ‘sell’, I have to breathe deeply and think about main principle. My intent is NOT to sell, but to bless, heal and prosper customer.

d) I must, in any situation, whether on phone conference call, in my ads, in my articles, or facing a huge audience, completely focus on ONE individual only, and talk as if I were face to face with my best friend. The degree of intimacy and attention are unparalleled, and thus make me adequate and successful. When speaking to one individual with foremost care and sensitivity, energy and light I generate will be sufficient to warm up and influence every one concerned, regardless whether close-by, or on other end of world.

How do I know? The bible is best example. It speaks in depth to one individual at a time, and reflects upon student his, or her unique situation, sequence of events and brings wisdom home, while also giving clues in regards to all of humanity.

e) As a spiritual being, I realize that money is mere shadow of value. If I am money-oriented, it becomes obvious to others that I am mislead. Why would any intelligent being make Don Quichotte (a story told by Cervantes)?

3- The Words I Use Stand For Only 16% Of My Message

Now that I have become one with my products and services, I also have to be that single-minded person to offer them to people to whom they will be helpful and beneficial. Who else would know wave I am riding as intimately as I?

There is a tiny population in Amazon, whose members do not articulate any language. They utter small sounds, almost as Dolphins do. When a research team arrived there for observation, one main woman faced researcher directly, and he was able to see pictures and meaning she was conveying to him. She also told him that her tribe existed to show humanity what they were originally capable of.

What does this ‘heart to heart’ communication symbolize?

The Living Word, or Common Denominator Of Understanding Language, Body Language, Heart Language in spite of words used. I let no self-serving idea interfere, and, once again, remember Primary Principle. Not one or other, only combination of an innocent and peaceful heart can use our original Glory to max. This is how I add remaining 84% to my offer – and WIN – WIN becomes reality.

What does this mean to you? No matter what they tell you in regards to which words to use, YOU USE YOUR OWN UNIQUE EXPRESSION. It’s your sincerity, my friend, not your slick savvy, hypnotic ability, or intellectual high-flight.

Here’s a tip that can almost guarantee your additional impact, even if you are still working on your ‘heart language’. How about adding your own unfailing angel’s voice to your presentation, whose lure, extending beyond your good-will, brings your message home, every time, because it emphasizes your real, natural voice and capacity? Click Here: http://www.macromiracle.net/greatvoice.htm

Look for more on new spiritual marketing explosion in Part II.