For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond -- or not respond -- to our messages. It does this by clarifying relationship between product features and benefits experienced by consumers.

I also believe it has great potential for developing communication strategies.

But first, let's review marketing connection: Consumers know about products in three general ways:

* by attributes (features) they possess;

* by consequences of 'consuming' those attributes; and

* by way consequences help satisfy personal needs.

As list suggests, these types of knowledge are linked, providing connections among attributes, consequences, and value-fulfillment benefits we derive from them.

For example, a luxury car offers a number of attributes (features) that make it distinctive. Owning and driving one has some personal consequences, which might include showing others that owner is affluent and successful. That, in turn, satisfies owner's value-driven need to be seen as successful...

The Primary Principle of Life also applies to business. To 99% of humans, this principle still seems to be a complete unknown, and may be main cause for their failure. However, if applied, one can get infused with a new enthusiasm that knows no boundaries. It can also be called ultimate motivator that can keep a person going, going and going. Persistence will no longer be a problem, and to do anything it takes and apply oneself fully may as well become law for any one, who knows it. This principle abides by law of ‘Optimum Necessity’, also called Simplicity. Our highest genius, one on whom Satan blames it all, set it up that way. To face it as soon as possible, possibly right now, always remember and apply it, will revolutionize ones life.

What is this very simple Primary Principle?

Everything I do, say, think, give, or take stays in my very own realm and directly affects me, no one else.

So, if I judge, criticize, hate, dislike, am mad at, would like to kill, or what ever else I wish upon another, this works to effect that I might as well grab a hammer and knock myself out all day, or shoot my feet until none are left, if not a big ‘sickness’ befalls me first. On other hand, if I bless, heal and prosper every person with whom I come into contact, or whom I meet at a distance, I will be prosperous, young and healthy. The more of it I do, as well as more sincerely I do it, sooner my prosperity shows up.

Nothing else is required? Nope. That’s all one has to spiritualize.

Again, more I wish all others well, send them my loving thoughts and wishes, more of what I wish for will come my way. (Even if ‘THEY’ seem like idiots to me, they still are divinely directed; God is and always has been in charge. ‘Forgive them, for they know not what they do’.)

How do I know? I read bible. In book of Job, we learn that pleading, begging, moaning and groaning, persuading, complaining, self-pity, wining, hiding, crying and yammering had NO EFFECT. As soon as Job PRAYED FOR HIS FRIENDS, God gave him instantly twice as much as he had before.

Will this wisdom still apply to me?

Wisdom is timeless, and in today’s society mostly disregarded.

2- What Are The Most Important Aspects In My Marketing?

a) I must realize that I sell myself. In choosing my products, or services according to my character, values and interests, I will be successful, for they harmonize with me and it shows. When harmony transpires to my customers, they will buy me first, and also my products & services, for they instinctively sense a mutual wave-length and know that I am not just after their money.

b) I must realize that my main benefits may not be same for my customer. The best used car sales people sell by just asking a few common place questions, in order to fish for main concerns, for at first, nothing is obvious. Once, primary concern of their customer is known, they let him or her sell himself, or herself, by constantly and calmly reflecting that particular value upon him, or her. This is simple but requires intuitive guidance, nearly to degree of an art.