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Quality
The quality of links is just as important as
number of links. Only high ranking websites can influence your visibility within search engines. You will be penalized for suspicious looking links from unrelated web pages or too many links from low ranking web pages.
How can I discover my link popularity?
Our Link Popularity Checker: http://www.kintek.com.au/tools/link-popularity-checker.php will show a summary of your link popularity in
four most popular search engines. Alternatively, another easy way to find this out is to type link: followed by your full web address with no spaces, into a search engine and you will receive a list of web sites currently pointing to you.
How can I improve my link popularity?
A few quick tips:
Talk to your suppliers and other related industry partners and arrange to cross link.
Analyse
incoming links you already have and make sure they contain
keywords that best describe your site.
Examine
link popularity of your well ranked competition. Once you discover who's linking to them, find out if you can get a link to your website as well.
Don't forget - content is king. Link popularity is only useful if your website already provides relevant, keyword rich, information.

Talita operates a family web development firm based in sunny Brisbane, Australia. She enjoys sharing her knowledge and expertise in web design, ecommerce, email marketing and search engine optimisation. Visit her business website, Kintek: http://www.kintek.com.au/