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Besides storage space, Google, Yahoo! and Hotmail will start claiming that their spam filters rate better than
rest.
These online powerhouses hope to attract users with
promise of cutting down and even eliminating
avalanche of get-rich-quick, pornography, and ink-jet cartridge offers (among others) that bombard virtually anyone with an email account more than 15 minutes old.
This will, however, lead to another problem that many of them won't talk about, which involves filtering legitimate email as spam.
Unfortunately,
sword cuts both ways on this issue.
So where does it all end? Never! Hotmail will enter
fray with expanded storage capacity as well as
promise of less spam and a more "friendly" interface to make your email life even easier.
Yahoo! and Hotmail will most likely copy Google and start serving context sensitive advertising based on
content of each email message as it get viewed.
Privacy advocates will weigh in to claim that all of
filtering and serving of ads based on an email message's content violates our rights to privacy and heralds
arrival of "Big Brother."
But all this jockeying for position and enticing users from one email service to another actually represents a great boon for
average Internet user.
It will force three of
Web's biggest players to wake up and improve their services after 2 or 3 years of "business as usual" and we can all expect a few valuable innovations to result.

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links...http://www.TurnWordsIntoTraffic.com