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Zudig: Uuuuuh! Yep, that’s right. It’s called international leadership – building
right teams to achieve international success.
Xandi: That must be some leadership. Look. He’s even inspired them to kiss that metal cup. Don’t they normally drink from cups?
Zudig: You’re right. But that’s called sweet smell of success. Any more questions Xandi?
Xandi: Er, yes. In yesterday’s lesson about commerce, you talked to us about how earthlings sell their products and services to each other. You told us that those companies that succeeded were those that achieved an international mindset, right? Zudig: Yes, so what’s point Xandi?
Xandi: Well, I don’t understand. If they achieve this level of success when kicking leather globoids around pitch, and that’s how onlookers cheer them on, then why are leaders and shareholders not more open to building international teams? Surely, brand to company is just as important as national flags that are waved by spectators? Zudig: That’s right.
Xandi: And surely, teams that work to build that brand will best come from markets they are selling into right? And surely, business leaders would by definition be leaders from other countries, experienced in managing international teams? So, why doesn’t it happen more often? Better awareness of international markets equals better international performance? I rest my case!
Trevor J. O'Hara, is the founder and president of Renarc, a consultancy that specializes in helping firms with international expansion. O'Hara is a seasoned internationalist, having lived and worked internationally for the last twenty years. Educated in Dublin, Oxford, Paris and Berlin, and with fluency in German, French and Spanish, O'Hara now speaks and writes internationally on how to achieve global success.
