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7. Mention your eProgram on other ePrograms you attend. You can slip it in with a question or when presenting your personal information to
class.
8. Add a promotional paragraph about program to all your outgoing e-mails, called signatures in Outlook. Choose HTML design in your software and add a picture of leader/host along with a link to where someone can register or find out additional information.
9. Join market-rich discussion lists, billboards, or chat rooms. If direct solicitation isn't permitted, sell gently through your signature or indirect questions.
10. Write a press release for each eProgram. Become a member of PR Web http://www.prweb.com/. Membership is fr*e*e. This number one website attracts a very high percentage of media personnel.
11. Accumulate a list of all local newspapers that offer fr*e*e community event announcements. Inquire into their deadline and submission requirements. You will also want to ask how can may confirm receipt of your information. They don't intentionally leave information out, however, they move at a fast pace and things do get lost in shuffle. Special note: Most community list ads are for fr*e* events.
Use a three-ring binder to record advertising information. You can also save information in your e- mail software, like Outlook, and your Internet browser software, in a separate "Community newspaper" section. However, if hard drive crashes, make sure information safe. Due to value of this information and amount of time you spent accumulating it, you still may want to keep updated printouts just in case. Even a backup diskette in binder. Having a paper version also helps when computer is off or you need to transport information. This is also a great item to delegate to a virtual assistant.
12. Add your announcement to your telephone answering script. Change it whenever you are offering a new eProgram. Give instructions as to how to register -- and it’s important to make this as easy as possible for them. Don't forget some marketing tidbits of "what’s in it for them (WIIFM)" to register and do it now.
13. Use fr*e*e ePrograms or offers to provide a taste and attract participants to register for longer paid programs. Offers can include: ebooks, ecourses, special reports, or even a professional white papers. Offering a transcription of program or an audio copy is another great offer.
14. List your class in teleclass directories. Some directories require that you attend their particular teleclass-leading course. A big downfall in time and expense in short-run, however, good investment for long term. Here are a few directories to get you started: http://www.seminarannouncer.com http://www.teleclass4u.com http://www.teleclasslive.com http://www.teleclass.com http://www.thefeelgoodplace.com/freetele.htm http://www.Yahoogroups.com -- over 30 places to post your eProgram listing.
15. If you give speaking engagements or even when you participate in other events, seminars, workshops, give out flyers on your eProgram. Works well in networking groups too. Take flyers to libraries, senior and civic centers.
FYI, names of ePrograms can seem confusing at times, however, there is a standard for what to expect depending on name. A teleseminar usually has very little interaction between leader and attendees. It is set up to instruct and participants to solely listen. Sometimes a brief Q&A period is spaced in-between subtopic changes.
On other hand, a teleclass provides more time for participant to participant or participant to leader interaction. It has a higher ratio of free forming. A teleclass format copies more of workshop atmosphere. A teleprogram, is a teleclass delivered over a period of time, like a class at a learning institution. The term eProgram is a compilation, or overview term, of all electronically delivered learning programs.
Catherine Franz, a Business Coach, specialized in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
