What is scorecarding? A scorecard is a way of charting all of metrics you've gathered, to where it's easy to present information to your client, your marketing department, management, or simply as a more efficient way of keeping track of your data.

How do you begin with scorecarding? Would you like to see samples of scorecards?

Introducing . . .

Search Engine Effectiveness Metrics and Scorecarding . . . By Marshall Sponder

I recently read one of most in-depth and revealing articles I've ever seen on how to measure effectiveness of a search engine marketing campaign. Written by Marshall Sponder (http://www.now-seo.com), a professional search engine marketer who's well-known for his unique and effective ways for measuring traffic and for developing scorecarding in SEO industry, this easy-to-understand article breaks an often complicated topic into straight forward terms.

The article is almost 6,000 words long and is full of graphics and charts, so we've put it into PDF format to make it easy for you to download.

Visit this page to download free PDF article:

http://www.searchengineworkshops.com/articles/e-metrics.html

This article covers all of topics I've mentioned above, and it answers all of questions.

In Conclusion . . .

Before your search engine marketing campaign even begins, you need to start analyzing your log files and measuring your search engine traffic. Traffic analysis is every bit as important as marketing campaign itself.

Download Marshall's PDF article and look at various metrics he's suggested for measuring effectiveness of a search engine marketing campaign. Try his method of scorecarding and see how it works for you.

Become as serious about traffic analysis as you are about search engine optimization, and you'll soon be wallpapering your house with your search engine success stories!

Good luck!

These customers had money, but no time. By deciding that her real competition was time she decided to target people who had limited time instead.

As a result, she was now targeting busy people while other laundromats were targeting people with washing. This positioning actually helped laundromat stand out from rest of competition.

How The Laundromat Did A Full 180 --------------------- This re-positioning did a couple of things for them. One, it helped them focus on their target audience. Consequently, they changed their name from just XYZ Laundromat to Bizzie Buggers.

It was catchy and bang on target. It also now meant that busy customers (with money), were more likely to stop over and drop their washing. Plus they had regular customers walking through door anyway.

What You Need To Do ------------ Sit down and write who your immediate competition could be. Then write down what your business is really up against. Here are some examples.

These aren't necessarily your right targets but they help you see things in a different light and help you determine who your real competition could possibly be.

Cartoonist= Photographer Computer Salesman= Filing Cabinet Car Dealer= Expensive Restaurant Meals -------------

If you would like to learn more about way human brain works, and how customers make buying decisions, go to http://www.5000bc.com

There's a vast library of free articles and information on topics as varied as copywriting, small business ideas, public speaking, sales conversion, psychological tactics, branding and other marketing related subjects. Go to http://www.5000bc.com today. You'll be amazed at what you find there.

Sean's background includes the different facets of communication.

Today he has two website http://www.psychotactics.com and http://www.5000bc.com.

Why does one business succeed while another business struggles to get ahead? Does structure make your marketing strategy and tactics redundant? How can your business grow exponentially? Psychotactics and 5000bc shows you the way forward.