A measure of an effective poster is that audiences that are passing by would be riveted to pay attention on message it imparts. Also, response of public in whatever has been advertised on a poster speaks for itself how effective it has been.

Designing custom printed poster

There’s a design technique called symmetry that applies well when designing your poster. Symmetry combines graphics and text to create balance in design. The effect of balance allows viewer’s eyes to flow from one point to another on poster and this causes movement. Your poster achieved a good design by having both balance and movement. These poster design essentials will be foremost factor and will give viewer’s a mental pull to pay attention, read and react to it. As much as possible make your poster eye-catching, attractive and not too crowded with information. Through this, you will have effective printed posters economically.

Once you have realized important features and benefits of poster printing, you are equipped enough to pick out poster printing company that will meet your demands. -30-

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Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.

Meanwhile, digital color printers and presses output color using methods based on process 4-color printing with four standard transparent ink pigments, CMYK or cyan, magenta, yellow and black.

Mismatches in spot color – don’t fall to trap of specifying accent colors for type, borders and background using “spot” solid-ink color matching systems.

The solid-ink color matching systems correctly bypass monitor but make mistake of using a reference tool that does not jibe with 4-color reproduction. Spot colors are those found in Pantone Matching System (PMS) and they are indeed very tempting because they can be more vibrant and they have lots of variety. But if you specify these colors for output on 4-color printing devices, whether digital or conventional, you may be in for disastrous results. Don’t ever jeopardize production efficiency and client relationship by falling victim to this kind of color mismatch.

Imperfect color management – color is media dependent. Be open to fact that same color would always look different if it is conveyed in a different form, reflection or presentation. As such even electronic color management systems and color calibration tools can’t solve readily assigned color matching problems.

By having enough awareness of these 4-color matching problems, you’d be able to solve any blunders readily. You and your client could also come up with a new standard and procedure and rely on proper reference tools to address 4-color matching problem and never have to encounter it ever again. -30-

For comments and inquiries about article visit http://www.uprinting.com

Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.