We are witnessing rapid advances in
digital technology nowadays. Along with this advancement, new opportunities are dawning each day and modern trappings of digital technology become more and more accessible to people. Photo processing labs have met new opportunities consequential to digital technology’s advancement. Now, there’s opportunity of working with client’s digital job files and outputting them on digital color printers, either for client’s approval or for final production. These job files involve working with colors that you and your clients will be assigning to every graphic design element in your presentation. Text, borders, backgrounds and illustrations are among aspects in job files considered as graphic design elements. To make them alive, colors are assigned to most or any of these elements.
Now, havoc arises when assigned colors in digital files become mismatched. Color matching is a common problem among those who outputs digital files. Knowing aspects of color matching problem may be able to help you eventually in solving it. Be aware of following:
Desktop color’s confusing language – desktop computer systems helps you in creating, transporting and storing job files quickly and easily. But one of realities that came up when more creative avenues for graphic designers came is that computers, color monitors and digital color printers made simple task of color matching more difficult than ever.
Be aware and acceptable of fact that monitor, 4-color digital printers and 4-color printing presses each have different systems in achieving their color output. Simply put, they communicate colors differently so don’t expect that they will bring out entirely same results. Color monitors transmit light to eye through combination of light-emitting red, green and blue (RGB) phosphors.
