The other site is net mechanic.com and is incredibly useful, they offer a free limited look at your site and offer advice similar to site valet. You can get a report for up to 5 pages of your site free and they offer other resources for you to try such as image optimisation programs, online link checking and browser compatibility checks. The cost of a years membership to sort out your site is really good value and well worth it if you have a larger site as tools could save you weeks of work over a year.

If you use full resources available to you on both of these site then you should end up with very clean precise code that has engines all in a tizzy over your level of code hygiene, they may even reward you with a better rank.

About author. Mark white has built and run 3 sites for last 4 years, has worked in I.T. for 15 years and is actively involved in traffic/search engine related sites. His sites are tendollardownloads.com sunspeks.com and phone-bits.com

Please feel free to reproduce this article ensuring all content and links are left intact.

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk). We delivered 1,000 visits to site where application process was a javascript function. We had 1 application.

We then switched apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.

The only on-page changes were Apply button links and we drove visits via PPC spend.

** What can you do?

It maybe time you looked at major links on your site to your product sale pages on affiliate links. If they are running as Javascript functions it may be wise to try switching them to normal HREF links and test results.

You can always change them back if you need to but consider potential revenue option.

It certainly has worked for us!