Keeping Control of your Brochure Making

Written by Maricon Williams


Continued from page 1

If in case there is a conflict between a piece of information and a picture which entails powerful emotion, go forrepparttar picture because it is where we base our purchasing decisions.

Play withrepparttar 107278 words and try to captivate customers through positivism because optimism sells. The focal point of advertising isrepparttar 107279 benefits that will accrue torepparttar 107280 customers. Always stress benefits greater than features. Tell them what they’re getting from their decision.

Print enough copies so you can cover allrepparttar 107281 bases. Place them in conspicuous places – commercial buildings, offices and other establishments. Your brochure will dorepparttar 107282 talking for you so be sure that it has he necessary information like your address, phone number, website and e-mail address so that you can be easily reached. Wherever you go, always carry some copies with you. Better yet, affix a business card to your brochure so you are prepared anytime ofrepparttar 107283 day.

You must be sure that all elements of brochure support its purpose – fromrepparttar 107284 contents to visual elements to distribution plan, they must be anchored to your objective. With that you can be assured of a booming organization or business!



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JPEG and GIF the differences

Written by Maricon Williams


Continued from page 1

GIF format is good at compressing images with a small number of colors with no gradations. In actual fact, most web graphics are saved in GIF by contrast when applied to JPEG, it usually results in images which are larger than their GIF counterparts and may appear corrupted.

Each image format has its own advantage. GIF may win out withrepparttar non-dithering, fewer color images while JPEG is excellent for dithered continuous tone images. An example to this is a photograph with several colors, shadows and even gradations. All these colors and shades call forrepparttar 107277 JPEG format.

JPEGs disadvantage is that it throws away parts of an image to save space. Apparently you just can’t discard any piece of information so what JPEG does is dividerepparttar 107278 image into squares. GIF is short of colors, that’s a blatant fact. Another disadvantage is that, Unisys discovered that it owned several patents to key parts ofrepparttar 107279 GIF compression technology and has started demanding fees from every company which usesrepparttar 107280 GIF code. This isrepparttar 107281 reason why progress was muffled. Now that you already knowrepparttar 107282 difference, you can now pick what’s good for you.

For comments and inquiries about the article visit http://www.ucreative.com


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