If in case there is a conflict between a piece of information and a picture which entails powerful emotion, go for picture because it is where we base our purchasing decisions.

Play with words and try to captivate customers through positivism because optimism sells. The focal point of advertising is benefits that will accrue to customers. Always stress benefits greater than features. Tell them what they’re getting from their decision.

Print enough copies so you can cover all bases. Place them in conspicuous places – commercial buildings, offices and other establishments. Your brochure will do talking for you so be sure that it has he necessary information like your address, phone number, website and e-mail address so that you can be easily reached. Wherever you go, always carry some copies with you. Better yet, affix a business card to your brochure so you are prepared anytime of day.

You must be sure that all elements of brochure support its purpose – from contents to visual elements to distribution plan, they must be anchored to your objective. With that you can be assured of a booming organization or business!

GIF format is good at compressing images with a small number of colors with no gradations. In actual fact, most web graphics are saved in GIF by contrast when applied to JPEG, it usually results in images which are larger than their GIF counterparts and may appear corrupted.

Each image format has its own advantage. GIF may win out with non-dithering, fewer color images while JPEG is excellent for dithered continuous tone images. An example to this is a photograph with several colors, shadows and even gradations. All these colors and shades call for JPEG format.

JPEGs disadvantage is that it throws away parts of an image to save space. Apparently you just can’t discard any piece of information so what JPEG does is divide image into squares. GIF is short of colors, that’s a blatant fact. Another disadvantage is that, Unisys discovered that it owned several patents to key parts of GIF compression technology and has started demanding fees from every company which uses GIF code. This is reason why progress was muffled. Now that you already know difference, you can now pick what’s good for you.