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If in case there is a conflict between a piece of information and a picture which entails powerful emotion, go for picture because it is where we base our purchasing decisions.
Play with words and try to captivate customers through positivism because optimism sells. The focal point of advertising is benefits that will accrue to customers. Always stress benefits greater than features. Tell them what they’re getting from their decision.
Print enough copies so you can cover all bases. Place them in conspicuous places – commercial buildings, offices and other establishments. Your brochure will do talking for you so be sure that it has he necessary information like your address, phone number, website and e-mail address so that you can be easily reached. Wherever you go, always carry some copies with you. Better yet, affix a business card to your brochure so you are prepared anytime of day.
You must be sure that all elements of brochure support its purpose – from contents to visual elements to distribution plan, they must be anchored to your objective. With that you can be assured of a booming organization or business!
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