Keeping Control of your Brochure MakingWritten by Maricon Williams
A printed brochure will never go passé because it is something every company needs. It is an avenue to keep customers coming. Brochures can be simple as black and white copy on a tri-fold sheet or it can be complex as text uses full color graphics and photos on a glossy paper. Convenience of brief, targeted messages to prospective customers is benefit of brochures. Another is that customers can easily pass information to another, therefore, it is a built-in advertisement.Generally, there are two types of brochure. The first one is call-to-action brochure. It is usually meant for general public or a large group of people. The other type is informative brochure is usually made for a specific audience. A call-to-action brochure needs a brief history of organization or business. This type of brochure is normally broad in scope. The aim of this is to inspire a group to either join organization or bring their business needs to you. Informative brochure, on other hand, is used to educate audience about a specific function or product. If done correctly, both types can be very effective. To do it correctly, we must bear in mind following rules. Keeping general information will extend shelf life of your product. If you think dates and numbers may change in future, then don’t include it anymore. Keep your brochure brief and striking. Bold fonts and colorful graphics catch attention, you can use it to ensure that your material will be read.
| | JPEG and GIF the differencesWritten by Maricon Williams
JPEG and GIF image formats are both compression based formats. They are most widely used and supported image formats for web. They take an uncompressed image such as bitmapped image and compress them to a smaller file size. A lot smaller image size is moreover result of this conversion. It may seem that one compression may result in smaller file sizes, nevertheless that is simply not case. Now where lays difference?JPEG stands for Joint Photographic Experts Group. It supports 16.7 million colors. It is ideal for photographic images and high quality images. JPEG is a lossless method of compression or in common parlance, when program that creates a GIF squashes original image down to ensure not to lose any data. It uses an easy substitution method of compression. GIF on other hand, stands for Graphic Interchange Format. It supports only a maximum of 256 colors. It is only alternative to make an image animated unless you want to use Flash. Between GIF and JPEG, only GIF allows transparency. GIF is good for images with flat expenses of color. It can be use for logos, titles, button, etc. The maximum compression of GIF depends on amount of repetition there is in an image. A flat color can compress well to even one tenth of original size while a complex non-competitive color will save approximately 20%.
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