Keep The Publicity Machine Rolling with ReprintsWritten by Ned Steele
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Everyone else on your list – that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with publication to see if permission is needed to reprint. Sometimes they will create reprint for you—for a fee.) Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local designer to help out if need be. Or just have someone computer-savvy and design-minded give it a once-over. It’s worth small investment.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
| | Write a Letter to the Editor for Free PublicityWritten by Ned Steele
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Letters to editor should be short—no more than 200 words—so they shouldn't take long to write. Type it up on your computer and e-mail it over to editor. Look for your letter in newspaper in next few weeks, and if it appears, let your clients and colleagues know about it.There are some newspapers that now put letters to editor that didn't make newspaper on their web sites. Soon, a letter to editor may be guaranteed publicity. Longer, signed articles called “op-eds” run on same page and are spectacular showcases. Try one.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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