2. Write articles about your area of expertise;

and reasons your product will benefit masses. Make sure article is useful to those who read it. Every good e-zine is constantly looking for potentially interesting and important articles to feature. Writing articles gives you an opportunity to advertise for free while building credibility.

3. Include a good bio on your web site.

About you and your company. Write it in third person. You don't want your bio to sound autobiographical, but you do want your audience to know something about you. A bio can create trustworthiness.

4. If it means paying a little bit more...

Make sure you have a good webmaster to create your web site. You want to be sure your web site represents you in a manner that conveys all of above namely credibility, trust- worthiness and professionalism.

5. Introduce yourself via e-mail.

I don't mean writing those tacky letters that are pure promo hype. I mean constructing a very professional letter that targets those who may have an interest in your product. A well -constructed letter is worth its weight in gold.

To encapsulate, it is unmistakable that marketing approaches and strategies available are extensive but in order that you attract target market you're eager to draw to your site, you must maintain a competitive edge by choosing professionalism. Above all, be sure to provide an enhanced level of customer- oriented service. Nothing draws clients to your business more effectively than providing most advanced and best possible customer service. If you wish to position yourself in forefront, primary key in getting a positive reception to your product or service is through providing flawless customer service.

I determined financial goal I wanted to attain within next six years. Then, based on my current speaking fee schedule, I calculated that to produce that result I would need to deliver 500 presentations.

Hence, “The Lucky 500”: 500 companies or decision-makers who will hire me to deliver my message that will help them focus resources on breakthrough objectives to improve their productivity, profitability, and creativity, and create outrageous success.

So lesson I learned through painful experience (which I have incorporated into Planning segment of my keynote speech, “Frank Sinatra Didn’t Mover Pianos!”), start with end in mind.

P.S. I have also discovered that using this approach - having a specific target of 500 presentations – makes it easier to take “No’s” that are an inevitable part of cold calling prospective clients. (The close ratio in my business is only about 1 out of every 20 to 30 calls.) My aversion to those “No’s” was what caused me to stop making cold calls, which led to decline of my business. Now, my attitude is that I “only” have to find 500 companies or decision-makers to reach my goal. So, if not this prospect, then possibly next. If I get a “no” I move on to that next call immediately because sooner I do, sooner I will find my “Lucky 500”!