Often there is a trial and error period in finding perfect path to follow or ideal strategy for your particular product or service. Critically important is presenting your product or service in a way that conveys a message of professionalism and credibility.

It has long been a fundamental business principle that if your product is of highest quality, easy to acquire and less costly to consumer, that they will "beat a path to your door". For most part that may be true but there are a few other considerations that are critical to success of your business. While there are countless methods and approaches that you can take in reaching your goals, my experience has shown that very first thing to consider is that all your presentation materials should be of highest caliber. That doesn't mean they have to be expensive, but be aware that you represent yourself every time you pass out a business card or write a letter to a potential customer. Therefore you are always marketing yourself. Be sure that tools you use are professionally and skillfully prepared. Opportunities for growth of your company are enormous but can potentially be expensive. Therefore following are just a few ways you may consider for marketing your product or service that are least expensive and often most effective in reaching your target audience.

1. Prepare a good press release.

I have been a seminar and workshop leader for over fourteen years, mixing in stints as a consultant and project leader in order to stay current and be able to speak from experience.

Over those years, I have refined my message and created my niche. I’m now known as “The 80/20 Guy”, and my presentations are based on what I call The Pareto Perspective.

For about last three years, however, I had pretty much just let things happen, taking gigs when they came along, delivering a wide variety of topics. Jack of many seminars, master of one - but not focusing on delivering it consistently.

Well, folks, when you coast along like that, eventually momentum runs down and your vehicle comes to a stop by side of road.

Thus, for first time in fourteen years in business for myself, my income last year wasn’t higher than year before. In fact, it was lower.

So at beginning of this year I decided to consciously set goals. Specific goals. Long-term goals, because I knew that they would drive my short-term goals. And I did this in a way I had never used before.