4 Due to amount of people you can reach with email, you are more likely to encounter someone who reports you for spam even after they signed up and double opted into your newsletter. Result:- your domain gets blacklisted, and you spend time undoing damage.

5 People are more wary about giving their e-mail addresses out so it’s harder work getting them to sign up for your newsletter in first place. You need an easy to find privacy promise on your site. Because so many people have used spam to sell their products, we all suffer. Even with all these spam related problems, email remains a viable and usable option for online marketing, but it needs a bit more care than it did before. Governments may be stepping in and passing laws to outlaw spam, but spammers themselves will move their servers to a safe place with a more tolerant government. We need to do our bit to keep email as an advertising option and play safe. Consider putting your newsletters online and sending a short email with link to latest issue in it. Never buy from a spammers email, and despite some advice you may have seen to contrary it is unwise to try to reply to unsubscribe, that just proves they have an email address which is live. Be careful where you get leads from if you buy them, some unscrupulous companies will sell you email lists harvested straight from website mailto links. CD's full of 1000's of names are not a good buy to market to, they will have been sold and sold again, and people whose email addresses are on them will have been sent too many offers already. Always email responsibly, and ensure you give people a plain privacy link, and an even more plain unsubscribe link in every email.

Technology also gives companies a competitive advantage from recruiting young intelligent employees to gaining valuable customers through a comprehensive but easy to use system.

As a service provider who moves business towards a complete managed service offering you become your clients business partner not unlike Ray Kroc’s thinking when it came to his franchisees.

Is every client (partner) ready to move to your new system maybe not and only because they do not know any better yet and for that reason is important to have a migration plan in place to help your partner move up through different stages of partnership.

email me @ ssweeney@levelplatforms.com to discuss our powerful business system that allows you to transform your business from a break fix model to one that is fee based.

Sean Sweeney