5 Ways Spam Is Affecting Your Business And what we can all do to prevent it.If you had only just got online, and received your first few emails, you may be forgiven for thinking you had hit paydirt. You would already have heard how you won millions on a foreign lottery, then some benevolent foreigner wants to give you more millions because a relative has died and he needs help to get his inheritance, and you’re someone he can trust. And as luck would have it, those personal body parts you don’t discuss with anyone are actually too small, but a few people can help you with that for a very low fee. And you have all that cash coming so.....
But you’re a seasoned veteran, and none of that is worth your time, it’s just so much spam. You probably don’t even see any of it. Don’t give it a second thought. Maybe you need to. It is because it is so easy and cheap to send email that you as a marketer want to use it,and spammers selling dodgy pills want to exploit it. They send out a million untargeted messages in a few hours, and rely on
fact that even if only 1 or 2 % of people they sent it to buy their wares they will be in profit. You try to send a more targeted mailing, but due to spammers all email is being vetted more carefully, and spam is hurting all of our businesses, even responsible marketers like you who wouldn’t even think about using it.
Here are 5 reasons you should consider implications of spam more carefully.
1 The time it takes to sort your emails is increased, but you can always use filters or antispam software. Which brings us to
2 False positives in antispam software means, if you don’t check filtered out spam, you may miss a valuable contact from a customer. So you have to check it all anyway.
3 Your customers use spam blockers, or their isps do so you need to rethink your newsletter or email to your list of prospects so you don’t trigger theirs.
