Wow! What a concept! And just what would it involve? A few hours of database work to start process, then a few more hours drafting an appropriate birthday card/greeting and offer and then --if your processes are automated --just a few minutes each day of year to send a cordial, personal birthday greeting out to your astonished customers/site visitors.

Your offer is far more likely to be noticed and acted on than one in mob of impersonal "sales letters" and other cookie-cutter marketing messages we all suffer through.

This is not new marketing in brick and mortar world folks. For years each of my kids has been receiving an annual "Free Birthday Meal" coupons from both Burger King and McDonald's, a week or two before their birthdays. Do they know something E-tailers don ’t, about building consumer appreciation at an early age?

Why do online retailers seem to ignore this simple but effective marketing practice? It is most likely one of two reasons.

1. They're too blinded by online "mainstream" advertising methods that make no one but advertising agencies rich. They'd rather spend their advertising money on banners, ezines, and other costly ways of acquiring new customers instead of treating customers *do* have in a special way.

2. They just haven't figured out that they can use their existing database of customers to fuel their next marketing campaign and make those customers feel special at same time.

No, we're not talking two-tier chocolate cakes with candles, followed by a magic show. Just a simple tactic that could reap untold benefits to online sites that use existing customer/visitor information wisely.

I recently purchased a book by Rick Beneteau, called "Branding You and Breaking Bank". Now you might think that Rick had some kind of big money backing him. "Sure", you say, "that's only way to get into big time". Well, let me tell you Rick started out a few years ago from very bottom. The one thing that he understood that many of us don't, is that you must Brand Yourself, whether it's as an expert in marketing or guy next door who'll help you out with a problem. But, one thing is for sure; Rick knows how to do it. Would you like to learn more about Personal Branding and how to get your name known and respected? Learn how to get thousands of dollars worth free advertising?

Is this a recommendation for a product? I have to say, without a doubt "YES"! But I am so thrown back by this book, that I simply had to write an article around it. Many of you may have read some of my articles, and I know that some of you read them religiously (thank you very much). Those of you that do, know that I do not write articles supporting products in this manner. I may have mentioned a product in process, that's part of Biz. But, I cannot stress enough importance of "Personal Branding". I wholeheartedly support and recommend Rick's Book, "Branding You and Breaking Bank".

This Powerful new book puts YOU on fast track to becoming an Internet Celebrity. Not only does Rick teach you step-by-step how he did it; he also asked many of top Internet personalities to share their success secrets with you. If you're at all serious about achieving success on Internet, you need to start Branding YOU and Breaking Bank!

Do yourself a favor. Check It Out!

I'll be e-Seeing you Soon