Please however ensure that incentives you give does not flout any copyright guidelines.

I use concept of 'BUNDLING' to make offer all more attractive. This is differentiation I created, even though it's my own product. To have an idea, visit http://www.FreeTargetedTraffic.com

============= Educate =============

People hate to be sold to, that's a fact which is universal. The assumption is that people are afraid of committing or making wrong decision.

But when you educate them instead, they will be influenced into making decision You want - BY THEMSELVES. They then KNOW WHY they need product in question.

Truth is, this method of "preselling" is very successful, and has added benefit of building trust and credibility. Providing good content, free ecourses and advice are good examples of this principle. The approach is to weave in your offers 'discreetly', much like charming your prospects while SOFTSELLING your products to them....

============= Populate =============

Populate Your website or product virally. Who says you can't create your own affiliate program out of other people's products? There are many affiliate programs on web that are set up by resellers. They took initiative of recruiting affiliates to help them sell other people's products, think about that! It's sort of your personal '2-tier' program.

How to do it? Briefly, 3 steps is all it take :

* Set up your own website of reseller products

* Sign up with http://www.ClickBank.com, they provide a handsfree affiliate program solution for your site

* Recruit affiliates. When they sell, ClickBank will pay them amount of commission as decided by you!

Apply above "DEP Formula" to your ebook business and I guarantee your profits will improve! In fact, as I pointed out earlier, this formula will work for just about any products, not only ebooks!

Got to go then, it's time to feed Spike ; )

However, if you are in a situation where it is not an organized networking event but you get feeling that mentioning your business would fit into conversation, then be as reserved as situation warrants. A social conversation is no place to ramble on. A quick mention would suffice and, if you notice an interest from person you are talking to, by all means continue on. But remember to call it quits when you get a feeling it is time to do so.

Regardless of situation, if you have an opportunity to talk about your business, be sure that one of first things you mention is benefits your product of service offers. Sure, your name and name of your business is important but it is benefits of your products or service that are going to influence your listener and make sale.

Also, networking is like playing piano… you get better with time and practice. Everyone feels nervous (to a certain degree) when they visit networking events, whether they are in start up phase or even after years of running their business. But, more times you attend them, easier it will get. You will be able to calculate what you say that has highest impact on your listener and mould that into perfect infomercial for your product or service.

Networking is a vital and powerful way to promote your business. So, keep your eyes open for opportunities and fine-tune what you will say and soon you will become a master at convincing others of benefits of what you have to offer.