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Hopefully you offer refunds on your products, or a very good reason why you don't. Outstanding customer service, including promptly answering email, will also build a positive picture in your visitor's mind. Studies have shown that having popular credit card logos on your site help, (even if you process through a third party). Also, don't forget to have your name and contact information on your site.
If you've received any awards, special recognition, or belong to trade or consumer groups, be sure to display that information prominently on your site. This will show that you belong to a community, and that other people have recognized you.
And speaking of other people, don't forget testimonials. Whether audio or written, these are perhaps
most powerful trust-builders of all.
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
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