Is "Trust" Written All Over Your Web Site?

To increase buyers, prospects, newsletter signups, and affiliate click-throughs, your web site needs to create a sense of security and trust in your visitors. Most marketers have heard that, but just saying "Trust me" inside an H1 tag won't do it. Rather than tell them you can be trusted, you need to show them. Especially now, with virus threats, online identity theft, and outright fraud in news, marketers have to subtly convey cues to their visitors that they are indeed trustworthy.

Little things can mean a lot. For example, if you publish an ezine, try to publish regularly. If you state that you publish every other Sunday, then make every effort to do that. And if on rare occasion you'll be late, try to let your readers know that in advance. This lets them know that you are consistent and do what you say, even for your free materials.

On the crossing of continents

Cyprus is situated in north-east Mediterranean on crossing of three continents - Europe, Asia and Africa. This strategic location ensured development of island as an international business center with high-quality service, vast infrastructures and great deal of entertainment facilities. Living and business conditions there are more than comfortable. Cyprus differs from most developed countries by its minimal crime rate, high living standards and relatively low prices. That's why many tempted foreigners are buying real estate there. For many years this island has been a second home for many people coming from all over world. Those who've never been to Cyprus should really go and see what it's like. During 320 days in a year island is cherished by caressing sun. Cyprus is washed by waves of Mediterranean Sea that gave life to gorgeous Aphrodite, according to ancient Greek myths. Foreigners can by properties or land lots for construction activities on invariable property right basis. Long-term rent is hardly ever practiced in Cyprus. After setting sale agreement buyer will face a simple formal procedure with lawyer. All that is necessary is to hand in an application to Council of Ministers that will approve purchase. Since buyer pays full price for property he receives paper on transfer of ownership. What are expenditures that a real estate buyer will face when purchasing a property in Cyprus? Firstly, transfer of ownership fee... It's a lump-sum paid to Department for Estate Registration. It constitutes around 3.9 percent of property price. Secondly, annual property tax... It's necessary to admit that real estate priced lower that 100,000 Cyprus Pounds (around $210,000) that belongs to a private person requires no annual property tax payments. Stamp duty on sale agreement is estimated at 2.5 Cyprus Pounds per one thousand of value, while if property costs more than 100,000 buyer will pay 2 Cyprus Pounds per thousand. The county tax ranges from 30 to 100 Cyprus Pounds depending on property size. The tax covers expenses on garbage cleaning and street lighting.