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To determine whether your page comes up when someone searches, Google asks of your page: "Are you relevant to this search?" For example, a certain page might be
most popular page about socks and have best information about socks you would ever want. But, if you’re looking for a new muffler, that page is not at all relevant, now is it?
Is this Accident Making Your Whole Site Less Relevant?
Having world’s best information on mufflers isn’t enough to get you to top of heap, either... not if you make this easy mistake that seems to happen on nearly every web site at one time or another.
What is this silly mistake made on too many websites? Broken Links. You might recognize error you see when you click on one and your browser says "404 Not Found" or "404 page not found".
Intelligent search engines will subtract points from your search relevance if you have broken links on your web site. Not just your home page, mind you – anywhere on your site at all. You see, search engines view broken links as "stale" content. And as we covered earlier, job of search engine is to give best possible results.
Maybe you’ve kept old links around when your web site was redesigned. Maybe you’ve linked to a buddy’s business, and now that web site is long gone. Maybe it was a simple typo... Hey! It could happen to anybody.
In end, having broken links anywhere on your website will hurt your placement in search engine results. Before calling in an expert to help you with your search engine placement, make sure you double and triple check your web site for broken links.
Daiv Russell is a Web Marketing Strategist at Envision Software – Learn the secrets behind Envision’s 4C Web Marketing System and see how we turned our web site from a dull, zero-traffic dead zone into a lead-generating powerhouse.http://www.EnvisionSoftware.com/Internet-Marketing-Secrets.asp
