Search Engines are hard to tame, that’s for sure. But if you can get on their good side, search engines can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine "optimization" ends up either ignored or left up to highly paid experts.
You can do this yourself, or at least very affordably
Here’s a quick tip that you can put to use immediately that doesn’t require any specialized knowledge of
Internet. You can do this yourself if you know how to program HTML. Or, if you don’t, you can hire someone far more affordably than a Web Marketing guru to handle this for you. In fact, if you’re considering hiring a Web promotion expert to maximize your website’s placement in search engines, you’re really better off doing as much of housecleaning yourself as you can, before you call in big guns. Otherwise, you’ll waste your money having them take care of trivial things you could handle yourself.
What Do Search Engines Think About?
Before I let you in on this simple secret, let me explain a little bit about how search engines "think". You see, job of a search engine, like Google, for example, is to make sure that people find a web page that’s incredibly likely to have exact information they’re hunting for. The search engine does this by measuring and comparing two aspects of billions of pages: Popularity and Relevance.
Don’t get me wrong, just because it’s two things, doesn’t make it easy. To compute popularity and relevance requires tons and tons of processing power. In fact, Google only updates its popularity information once a month or so because it’s such a huge effort.
Is Your Page "Relevant"?
