Answer there question when considering your market niche: Who are your customers? Where are your customers? Who cares that you are best? Who cares that you are cheapest? Who cares that you are local dealer? Who cares that you are such a nice person?

The answers to these questions establish your market segmentation, or your market niche, i.e. a small segment of market which you can dominate.

Concentrating your efforts

With a view to succeeding in business, we have to concentrate all our resources, hitting our market segment with our competitive advantage in our area of excellence. We have to concentrate our creativity, our marketing, our sales skills, leadership skills, finance, time, energy, excitement, enthusiasm, advertising and promotional efforts, production facilities, etc., all of these resources being concentrated in enriching lives of our customers - at a profit.

Is benefit we offer worth more to customer than price customer is expected to pay? Can we provide benefit at a cost which is lower than customer is willing and able to pay? Can we provide benefit at a profit?

These are four of most important steps to consider as a business owner. For more in formation on marketing for first time business owners, please go to http://www.my1stbusiness.com.

About the author: Ben Botes from http://www.my1stbusiness.com is an entrepreneur, business owner, scholar, author and leadership coach E-mail Ben at ben.botes@my1stbusiness.com.

Warnings

There are some sites that are really advertising companies posing as paid o­nline survey sites. How do you tell difference?

1. If survey site asks you a lot of questions about signing up for more information o­n other products, don't get involved with them. You're almost certain to get spammed.

2. If site offers you a chance to win a great prize for signing up, think twice before joining. At very least, you should do a little more research on site and see what other people have to say about it.

Should I Pay For A List Of Paid Survey Sites?

Definitely not!

By doing a little research you can find all of paid survey sites yourself - free. Why should you pay for something you can get for free?

My Home-Based Business Advisor will steer you in right direction with some of best free-to-join Paid Survey sites available.

Never pay to join a survey program.

For a more detailed explanation of Paid Surveys, along with specific recommendations for best sites, please visit My Home-Based Business Advisor .

Terry Nicholls My Home-Based Business Advisor www.my-home-based-business-advisor.com

Copyright © by Terry Nicholls. All Rights Reserved.