Introduction to Marketing for 1st time business owners

Written by Ben Botes


Introduction to Marketing for 1st time business owners

Copyright Ben Botes and My1stBusiness.com – 2003 – 2005

Marketing is determining which orders you would like to win. Selling is getting out there and winning orders once you have decided which orders you would like to win. Marketing is a continuous process of creativity, research, testing, analysis, development and implementation. We must stay close to our customers. We must satisfy our customers' needs and anticipate their wants. We love our customers and we always do that little bit extra for which we do not get paid.

Specialize and be excited in what you do

There is a strong relationship between high self-esteem and peak performance. The more you love doing something,repparttar greater will be your success. All successful businesses specialize in their areas of excellence. Many unsuccessful people drift into areas where they do not haverepparttar 100298 excitement, enthusiasm, energy, knowledge, etc., to establish competitive advantage and find their market segment.

A few questions for you to answer at this point are:

Which product or service would you like to produce and sell? In which area of human activity would you like to improverepparttar 100299 lives of other people? To which area of human improvement can you bring excitement and enthusiasm? What is your area of excellence? What is your core business? For which product or service are you prepared to be a product champion? What would you love to do to improverepparttar 100300 lives of others for 16 hours each day, even if you received no financial reward? What is it that makes you feel valuable and worthwhile?

Differentiate for a competitive advantage

Perhapsrepparttar 100301 biggest question in any business is: why should anybody buy this product or service ... from me? This is in fact two questions. The first question is: why should anybody buy this product or service? What isrepparttar 100302 benefit? What isrepparttar 100303 improvement inrepparttar 100304 life ofrepparttar 100305 customer? How isrepparttar 100306 customer's life enriched by acquisition ofrepparttar 100307 product or service? If you cannot answer this question, then you do not know why a customer should buy your product or service. Rememberrepparttar 100308 law of cause and effect. There is a reason for everything. There has to be a reason why your customer buysrepparttar 100309 product or service.

Segmentation orrepparttar 100310 creation of a market niche

If people buy from you because you are such a lovely person, then your market niche may well be your circle of friends and friends of your friends. If you ownrepparttar 100311 village grocery store, then your customers are probably restricted to those living within a five-minute walk or two-minute drive, i.e.repparttar 100312 local community. If yours isrepparttar 100313 best or cheapest product onrepparttar 100314 market, then this opens up huge opportunities. Who is your customer? Who buys this product or service? Identify your market segment. Describe your customer - age, sex, income, occupation, education, other interests, area where he or she lives, type of family, other products he or she buys, etc. Where exactly is your customer? Identifyrepparttar 100315 geographical concentration, understanding that 80 per cent of your customers will be within 20 per cent of your catchment area. How is your product normally distributed? How would you expect your customer to buy your product or service? To which customers does your competitive advantage make a big difference? Is there a small segment ofrepparttar 100316 market which you could dominate?

Paid Surveys Really Work -- If You Know Which Companies Are Legitimate

Written by Terry Nicholls


Five to 15 minutes of your time, on average, and you get cash!

Sound good?

Well, getting paid to take surveys will do that for you.

Why would anyone pay you to take a survey?

Surveys are used by manufacturers to understand how their customers use their products. This information is invaluable to them and they are willing to pay you to tell them what you use, how you use it, and other information they need to know for marketing purposes.

How Do Paid Surveys Work?

Basically, you

  1. Sign up onrepparttar company's web site

  2. Provide some personal information, such as age, gender, location, etc.

Whenrepparttar 100297 company has a survey available that you qualify for, they'll E-mail you an invitation, usually with a direct link torepparttar 100298 survey.

How Much Can I Make?

The payment varies from company to company.

Some will pay you cash, say between $1 to $10, for each survey you complete. Others will enter you into a draw to win some money. Still others will offer different incentives, such as gift certificates or merchandise (DVDs, electronic gadgets, etc.).

While you probably won't make a full-time salary just by taking surveys, you can make a good amount of extra cash (and merchandise) this way.

If you sign up with several survey sites and takerepparttar 100299 majority ofrepparttar 100300 surveys you are invited to take, you could probably make an extra $1,000 to $2,000 a year in cash or merchandise.

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