Continued from page 1
Bottom line: Never personally recommend anything to your list just to make a buck or two.
Now, back to question. The two promotional methods that work best for me are:
* Solo mailings to my subscribers, which I only send three or four times a year. That's because, if you bombard your list with solos, it can lead to a depressing number of unsubscribes.
* Writing product/service reviews. Again, make sure your review comes from personal experience, not a rehashed ad from someone else. Otherwise, your review will fall on deaf ears.
KH: How do you go about preparing your ezine for publication?
DG: Usually, I work on my ezine everyday. Sometimes, it's just a few minutes here and a few there. For example, if I discover a powerful quote, it gets added to *Empowering Thoughts* section of my ezine or, if I hear about either a free report or a free ebook, they might get added to *Enjoy Benefits* section.
Bottom line here: by getting your ezine ready ahead of time, your *send day* can be stress free.
KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?
DG: Great question ... just hope my response does it some justice; however, that would probably take a long article - maybe even a booklet. Anyway, to keep it short, I'll just offer following short list of suggestions and information:
* Ask yourself, " Why do you want to publish an ezine?" If it's just to make money, or because some guru recommends it, or because everyone else is doing it, or because you want status of ezine publisher, and so on, you won't succeed for long. That's because your readers don't care about what you want — they only care about what you can do for them.
* Before you start your ezine, educate yourself. Learn basics, such as how to format one, which list server you might want to use, best day to mail your ezine, and so on.
* Also, I'd suggest subscribing to some great ezines that cover area that yours will cover. Those ezines will give you some great ideas for your ezine. Don't, however, become a copycat. In other words, you want to add your personal touch, not serve up a rehash of what's already there.
* Yet another wise move for you: Before you decide on your publishing schedule ... daily, weekly, monthly ... or whatever, put together three to five ezines ... ones ready to mail. This will give you a good idea about how often to publish.
* Last, keep in mind that your ezine will be read by living, breathing, feeling human beings ... those folks want to connect with other living, breathing, feeling, human beings.
Article by Ken Hill. Want To Publish Your Own E-zine? Don't Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html