David Geer is publisher of "Success 4U Marketing Ezine" - a weekly ezine, providing tried and proven eBiz tactics, practices, insider secrets, and expertise. It's free ... sign-up today by visiting: http://www.ezinelistbuilder.com/ezine.htm
KH: How important has publishing an ezine been to your business?
DG: Any decent money that I've earned online has come from either my ezine, or from someone else's ezine.
For example, a few months ago, I exchanged solo ads with a publisher from Ireland. On day my ad ran, I sold 41 ebooks, at $67.90 a pop. And, over next few days, I sold about 10 more.
The above can only happen, though, if your ad runs in an ezine in which it's editor/publisher has earned trust of subscribers. That's key to making money with ezine marketing.
KH: How long have you been running an ezine and how many subscribers do you have?
DG: I started Success 4U Marketing in first part of 1999. Now, I have 20,000+ great subscribers. I usually get between 50 and 100 new opt-in subscribers per day depending on how well my promotional efforts work.
If, for instance, one of my articles gets published in an ezine that targets my market, this can easily generate 100 or more new subscribers.
Believe it or not, getting subscribers is easy part. The hard part is keeping them. So, it's most important that you treat them like gold because that's their potential for your ezine.
KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?
DG: Yes. It's fast and easy. That's because I use software that automates process.
KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?
DG: Yes, and it's powerful. If you can write well for your target market, you already own one of best subscriber generators. Discover how to use it and you'll never want for a huge opt-in list.
The secret here is to find your niche and focus, focus, focus on it. Discover all that you can about your niche, educate yourself about it, and become an expert. I think it was Einstein who said something like:
If you study something for just 15 minutes a day, before long, you'll become an expert about that subject.
So, it's not that hard, but it does take dedication.
KH: What methods do you use to promote your products or services within your ezine?
DG: Before I answer this question, I'd like to make a short comment:
Until you build a trusting relationship with your subscribers, they won't respond well to your promotional efforts. And, in order for your subscribers to trust you, they must know that you have their best interests at heart.
For example, if you're going to recommend an eBook to those folks, you should have first read that eBook. How else would your recommendation be honest?