KH: How important has publishing an ezine been to your business?

RK: I think that it's important to attract and maintain customers in every way that you can. I always think of "Rule of 7." It takes about 7 impressions before a customer will buy. I don't know where this rule came from, but it sure seems to be true.

The more ways that you can reach people, more likely you are to sell to them. Having an ezine is just one way to advertise and let people know that your products or services exist. It is also one of most inexpensive ways to reach customers and potential customers.

KH: How long have you been running an ezine and how many subscribers do you have?

RK: I ran a marketing ezine for my own business for 4 years. For last six months, I've been editor of a health ezine called "NutriCounter Update." The health ezine now has over 6,000 subscribers.

KH: Can you tell me more about "NutriCounter?" What does it do? Who does it benefit?

RK: The NutriCounter is a nutritional calculator that helps people keep track of their nutritional intake. People can use it for any type of diet including diets for weight loss, weight gain, diabetes, hypoglycemia, and heart disease.

Good health is always contingent on a healthy diet and NutriCounter can help people monitor their diet and let them know when they've exceeded or met their individual nutritional goals for day.

KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?

RK: Yes, we write one original article each month for our monthly publication. It's valuable to get and keep subscribers ... but it's also an excellent way to spread our URL around.

KH: How important has publishing an ezine been to your business?

DG: Any decent money that I've earned online has come from either my ezine, or from someone else's ezine.

For example, a few months ago, I exchanged solo ads with a publisher from Ireland. On day my ad ran, I sold 41 ebooks, at $67.90 a pop. And, over next few days, I sold about 10 more.

The above can only happen, though, if your ad runs in an ezine in which it's editor/publisher has earned trust of subscribers. That's key to making money with ezine marketing.

KH: How long have you been running an ezine and how many subscribers do you have?

DG: I started Success 4U Marketing in first part of 1999. Now, I have 20,000+ great subscribers. I usually get between 50 and 100 new opt-in subscribers per day depending on how well my promotional efforts work.

If, for instance, one of my articles gets published in an ezine that targets my market, this can easily generate 100 or more new subscribers.

Believe it or not, getting subscribers is easy part. The hard part is keeping them. So, it's most important that you treat them like gold because that's their potential for your ezine.

KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?

DG: Yes. It's fast and easy. That's because I use software that automates process.

KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?

DG: Yes, and it's powerful. If you can write well for your target market, you already own one of best subscriber generators. Discover how to use it and you'll never want for a huge opt-in list.

The secret here is to find your niche and focus, focus, focus on it. Discover all that you can about your niche, educate yourself about it, and become an expert. I think it was Einstein who said something like:

If you study something for just 15 minutes a day, before long, you'll become an expert about that subject.

So, it's not that hard, but it does take dedication.

KH: What methods do you use to promote your products or services within your ezine?

DG: Before I answer this question, I'd like to make a short comment:

Until you build a trusting relationship with your subscribers, they won't respond well to your promotional efforts. And, in order for your subscribers to trust you, they must know that you have their best interests at heart.