IP Address: The Internet Protocol Address that is assigned to every computer.

ISP: Internet Service Provider – a company that provides internet and e-mail access.

Link: Another name for a hyperlink.

Listserv: An electronic mail list usually delivered by e-mail that concentrates on one topic.

Login: The use of an assigned name and password to access a web site or web page.

Lurking: Reading discussion group or list serv messages before participating. This is recommended behavior so that you can fully understand topic and people participating before you join in.

Mail Server: A computer that hold and transmits e-mail messages.

Mailing List: Similar to a Listserv or newsgroup. You give permission to join and will be mailed messages from other members typically concentrating on one topic.

Meta Tags: Special code in programming of a web site that tells search engines how to index a certain web page. Types of Meta Tags include page name, title, keywords and description.

Network: A system of connected computers exchanging information with each other. A LAN is a local area network that is usually connected together in one office or building and a WAN is a wide area network that is connected in more than one office or building.

Newbie: A new user of any medium such as internet, newsgroups, e-mail, etc.

Newsgroup: Similar to a discussion group usually concentrating on one topic.

Newsreader: Usually provided with your e-mail program and allows you to view and participate in discussions.

Online: When you are connected to internet.

Page: A single page on a web site.

Post: To send a message to a mailing list or newsgroup.

Refresh/Reload: Used by your browser to check for updates to a web site page that may be stored on your computer.

Resource Box: A by-line for authors. Usually at end of an article.

Robot (also Spider): A program that automatically searches World Wide Web for files.

Search Engine: A tool for finding information on internet such as Webcrawler.

Shareware: Free software usually downloaded from internet.

Signature: A file created by you that is added to end of all your e-mail messages giving information about you and your business. Also know as a “sig file.”

Site: A single or collection of related Web pages.

SPAM: Unwanted and sometimes illegal messages sent to you usually promoting a get rich quick scheme or pornography. Spider (also Robot): A program that automatically searches World Wide Web for files.

Subscribe: To become a member of a newsgroup, listserv, internet provider service, etc.

Thread: A group of messages on one topic.

Unsubscribe: To resign as a member of a newsgroup, listserv, internet provider service, etc.

Upload: Copying a file from your local computer to a remote computer.

URL: Uniform Resource Locator - method by which Internet sites are addressed.

(c) 2001, Davis Virtual Assistance

This is where combination approach comes in. You use power of numbers of lotto visitors coming to your site, and banner exchange, to 'convert' visitors from untargetted to targetted.

This is what you need to do.

Join four different banner exchanges, and place codes on your page. (Do not join more than four, or you may be accused of having a banner farm and will have your site deleted from exchange.)

Now if each exchange gives you one exposure for every two visitors, then four exchanges gives you four times this amount, which means that for each two visitors you get four exposures.

So if, for example, you ordered 1,000 visitors from lotto site, with four exchanges, you will earn 2,000 exposures of your banner ad.

So 2,000 new people will see your banner ad. These however are quality prospects,who are in exchange themselves. These people are far more likely to respond to what you have to offer, and will click on your banner ad because they are interested. So now you have targetted, rather than untargetted traffic!

(Incidentally, a cleverly worded banner, which has been designed using simple text, rather than sophisticated artwork and animation, can give you a CTR more like 4%!)

There are many different banner exchanges around, just type in 'banner exchange' at any search engine for a list. Experiment with different exchanges for best results, however following I know to be effective:-

http://www.adswap.net http://www.quicklinksnow.com http://www.easyadexchange.com http://www.advertiser-exchange.com

Again there are lots of different Lotto sites, but here are some examples of good sites:-

http://www.cash-giveaway.com http://www.lotto4cash.com http://www.loftydeal.com

So in all of your campaigns, it is not always necessary to find completely new ways to promote your site. With a bit of imagination a combination of already established methods can be highly effective!

Paul White is a former teacher who now helps people around the world to make money online. Visit the popular Profit Mountain site at:- http://www.profitmountain.com Subscribe to the FREE newsletter and receive tons of freebies, or mailto:webmaster@profitmountain.com with any questions or comments.