Address: The location of an Internet resource such as a web site or e-mail. An internet address (also known as a URL) example is http://www.virtualhelpcenter.com and an e-mail address example is Bonnie@virtualhelpcenter.com.

Banner: An image usually created for advertising displayed on a web site.

Blog: Blog (or weblog) is a form of web page containing a collection of links mixed in with commentary. Similar to a diary.

Bookmark or Favorites: A list of intenet web sites selected by you in either Netscape or Internet Explorer.

Browser: A program on your computer that allows you to view internet pages. The three most popular browers are Netscape, Internet Explorer and Mosaic.

Cache: A portion of memory either on your computer or your internet provider’s computer where data can be stored for rapid access.

Client: A program such as a Web browser or e-mail program that connects to and requests information from a server.

Cookies: Files stored on your hard drive by your web browser that holds information about your viewing habits on internet. Information stored may include web sites visited, passwords and user names and newsgroups you visit. Web sites you visit can use this information to tailor type of information they provide to you.

Cyberspace: A term that is used for everything connected to internet.

Dial-up Connection: A connection to internet via phone and modem.

Direct Connection: Fastest internet connection usually through a cable modem or ISDN.

Discussion Group: Also called a newsgroup. Usually accessed via your e-mail program or on a web site server. Normally dedicated to one subject area.

Domain Name: An alphabetical name for a website such as www.virtualhelpcenter.com.

Domain: The extension after a web name, i.e., .com (business), .gov (government), .edu (educational) and many others.

Download: Copying a file from a remote computer to your local computer.

E-mail: Electronic mail.

FAQ: Frequently Asked Questions – a group of commonly asked questions and their answers.

File: Information stored and organized by computer software.

Flame: Insulting someone via e-mail or newsgroups. Do not do this!

Home Page: The very first page or entrance to any web site.

Host: Any computer on a network that is a repository for services available to other computers on network.

HTML: HyperText Markup Language – main programming language used to design web sites.

HTTP: HyperText Transfer Protocol - a set of instructions for communication between a server and a World Wide Web client.

Hyperlink: Any text on a web site that when clicked will take you to another page or another web site.

Hypertext: The text that contains hyperlinks.

For example, take Banner Advertising and Lotto Visitors.

Now everyone knows that Banner advertising no longer has click though rate(CTR) that it used to have.

Nowadays, average CTR is only around 1%, so purchasing thousands of impressions, and getting such a low CTR, can seriously put you out of pocket!

The alternative to expensive Banner Advertising, is to use a FREE Banner Exchange.

You place Exchange Banner on your own site, and every time a visitor to your site sees it, you are given a credit, for your own banner. This is usually around 2:1, so you need 2 visitors to get 1 of your banners shown on another site in exchange.

The problem with this of course, is that if you are getting zero, or very low traffic already, then banner exchange will have virtually no effect on your traffic at all.

This is why banner exchanges have been largely criticised, since people were under impression that they would substantially increase their traffic, and because they thought this, they became disappointed with result.

However, banner exchanges do work if you have a reasonable amount of traffic to start with.

But how do you get a large amount of people to visit your website?

A guaranteed amount of visitors, can be bought at various lotto sites.

How it works, is that people go to a lotto site and can win prizes ranging from computers to hundreds of thousands of dollars, and all for free.

However, to participate, they have to agree to visit various sites. These are sites of people who have paid lotto owner to send visitors there.

This does work, but only up to a point. If you pay, for example, for 10,000 visitors to visit your site, then you will get them. However, these visitors are not targetted. Most of them just want to get on and off your site as soon as possible to play their ticket.