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Be sure and mention any specials or any new free things. This is very important. Tease them with something free, something which absolutely requires them to visit site. A free desktop theme, or some wallpaper, or clipart or anything like that.
Don't overload thing with ads. A few is fine, especially for your own services and offerings, but if you include more than half a dozen ads your e-newsletter will wind up deleted more often than not. Especially if those ads are at top of newsletter.
And that's what's critical ... getting visitors to come back to your site again and again.
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: mailto:internet-tips@GetResponse.com