Exchange reciprocal links with other sites that compliment your own. Visit linkpartners.com for more information.

Start an email list of customers and periodically email them with preferred customer discounts.

Include a signature tag in your business emails and create a link back to your web site using http so it’s clickable.

Advertise on line. Here are a few places to start:

BizHwy.com BizHwy.com

BizHwy is an online business directory developed to be easily indexed by search engines to promote business listings for a specific city and state. Businesses can add their listing to our business directory for free, and further promote their business on BizHwy through affordable banner advertising.

StartUpBiz.com StartUpBiz.com

First listing is free. You are even given option to add one photo or image with your ad. Several categories to choose from.

SuperPages.com SuperPages.com

Register and get a free listing.

About Author: Copyright © 2004, Toni Petersen is a writer, photographer and sole proprietor of Cascade Web Designs.

Choice: Customers are beginning to realize that they don't have to be ‘stuck' with standardly offered products or service if it only meets part of their need. Choice is becoming more of a market differentiation resulting in a competitive edge. Marketing leaders must realize that company growth through targeted niche markets includes finding ways to provide customized choices. And do so to a variety of customer demographics in a cost effective and highly competitive manner. Technology can greatly assist this issue.

Value-adding: Price pressures will continue to mount for your company's products and service. Reject becoming low price quote through aggressive discounting unless you can really be low-cost producer such as Dell or Wal-Mart. Use advances in technology to add value to your product or service. Intelligently adding features and value (which could be as easy as changing delivery pricing policies or inserting programs that make customer order status more real-time ) will keep margins in tact, while retaining accounts. Your customer is assaulted with competitors daily that claim richer product features, with better prices and faster delivery. Know your customer well. CRM (customer-relations-management) or SFA (Sales-Force-Automation) tools help skilled sales force to more quickly adopt and respond to changes in customer accounts. Seek ‘value-added' features in your new product development. Don't allow R&D to add features without a customer verified value given to that feature.

Yes, a significant paradigm shift occurred and continues to assault way most companies operate. Capitalism has a brutal way to deal with those who miss change and therefore are ill prepared to take advantage of opportunity - they go out of business! Creating shareholder wealth is trickier than ever, but not impossible for marketing ‘dude' with visions, flexibility, risk orientation and ability to execute in market place.

Frank Williams is a marketer. With many post graduate courses in management, leadership, marketing and technology to his credit, Williams is a widely respected speaker, author and technologist. He has significant knowledge in marketing strategies and is the founder and CEO of Global Marketing, Inc. - a leader in business, marketing and sales consulting