Your web site needs similar attention. You can’t have “build it and they will come” attitude. You have to advertise it in order to attract more visitors. This is called internet marketing.

Let’s start from beginning with choosing right domain name. Choose a domain name that is easy to remember. Your company’s name or name of your main product.

The web designer should have optimized site for search engines by writing clean source code, adding meta-tags, using significant keywords and text placement, so search engine robots will be able to comb through web site effectively. And now it's time for a little of that sweat equity I was talking about.

Here are several suggestions:

Include your web address on all your printed material; business cards, letterhead, press releases and invoices. Also, include it in all your advertising.

Provide your visitors with real advice and information, not just a company brochure.

Share your skills with other sites that will post it and link back to your site.

Offer something free.

"Change, you know, has subtle quality. It comes upon you quietly. It creeps and you continue to pleasantly operate on basis of old and comfortable assumptions and premises until suddenly, change explodes opportunity in front of you. And you are totally unequipped to deal with it because your ways of thinking, your concepts, your techniques, are all geared to an age that is no more!"

Source: unknown

Today's marketing leader and savvy CEO's better recognize that change is constant, even more so than last year, last month and perhaps even last week!

Time-to-market issues are more acute than ever, in some cases, causing demise of once mighty companies. Product life cycles are measured in months, with some in weeks. Globalization is in full swing. The ubiquitous WWW continues to level competitive playing field providing smaller firms cheaper and easier access to global markets. New markets are harder to segment causing competitors, big and small, to lurk behind every account and around each order. Outsourcing skill-sets such as manufacturing, engineering and even marketing tare at fabric of established firms, yet must be required strategy for companies wishing to not only survive, but thrive in business environment of 21st century.

Technology is assaulting every aspect of your marketing mix - price, promotion, product, and place. Thinking otherwise is simply not thinking. Creative marketing groups must focus on understanding, trending, and innovating ways to use technology as a significant competitive advantage.

Innovation is key and must be applied to these emerging trends:

Techno-edge: Technology is advancing rapidly - embrace it! Market winners will be those that most effectively understand and utilize technology to their customers' advantage. Find ways to insert technology in all phases of your marketing mix - automate your sales force with CRM and SFA productivity tools but always make sure your customer benefits; look for systems that provide easier, and more comprehensive pre/post sales support through WWW techniques; make sure your R&D group is cutting-edge and understands how technology can solve your customers' problems - not just add low-value, "techie-type" features; innovate your distribution methods driving more channels-to-market with least cross-channel conflict.

Speed: Speed in everything your firm does - from new product development, to how many rings it takes to answer your business phone. Speed wins and technology is pushing things to get faster while raising consumer expectations on how long they should wait. I'll bet if you critically reviewed every step of your organization, you would find useless queue times and non-value add steps that don't help your customer. Look for ways to create a business that thrives on ‘speed-of-customer satisfaction'.