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With all
changes taking place, we are losing that essential contact with our readers. Of course we need to make money, but that isn't
whole picture. Subscribers, your customers, are also becoming numb to
reasons behind all
changes taking place. How many times have you asked them to resubscribe? How many did you lose each time? Inboxes have become so congested with unsolicted email, it has become next to impossible to find
information they have requested.
We need to provide a safe place for our readers so that we can get back to providing good content as well as share products and services that will benefit their business as well as yours.
A perfect example is
Quikonnex Service created by Jim Gray and Carolyn Peltier (http://quikonnex.com/109). Here publishers and members of
community can work together. They can share resources and help each other build their businesses. Quikonnex also offers
latest in private messaging (QMTP) which virtually eliminates
need for email to stay in touch with fellow publishers and members.
Quikonnex is a media-rich content management system that beats any service currently out there. You can use Quikonnex to publish your ezine even if you don't currently have a website or tie it in with your site if you do. The Quikonnex Forum contains a wealth of information. Publishers and members can share tools, ideas, suggestions or tips that help them in their day to day business - it's all about people helping people. What a refreshing change.
For those of you who are hesitant about downloading programs,
creators of Quikonnex built their own cross-platform, cross- browser reader called QuikView that makes subscribing to a channel a breeze no matter what browser or operating system you currently use. If you don't mind downloading a reader, they provide a customized version of
Awasu reader. And it's all backed up with support.
Don't let
changes taking place on
internet paralyze you into inaction. And don't be afraid to make a change that will benefit you as well as your readers. We all have tools that we use in our daily business. If that tool becomes less effective, it's time to replace it. Just because you started publishing using email as your method of delivery doesn't mean you have to keep doing it that way.
I wouldn't be where I am today if I hadn't met some of
amazing and resourceful people who have become my mentors and friends. My way of saying 'thank you' to them, is to help others along
way. Imagine how powerful, how positive our internet experience would be if we all helped each other succeed.

Lois Jeary publishes KIT (Keeping In Touch) through her Home4Success channel which features straight forward articles, helpful hints and suggestions, interaction with subscribers and more. Easy to subscribe: http://home4success.com/go/to.cgi?l=quik. She's a 'recovering email publisher' who saw the light and kicked the email habit. http://quikonnex.com/channel/page/home4success/109