There are many people every day jumping into online world. With more and more people using internet floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with “big dogs” of internet and dip your cup into profits as well?

There are a ton of tips and tricks that people will tell you are “best” way to advertise your home business……. But do them incorrectly or choose wrong methods and all you’ll really end up doing is increasing your frustration, not your traffic or your sales.

I remember back when I started my first business (not online) it seemed like almost everyday someone was willing to offer me a great deal to advertise my business. Of course with all these different resources out there some of them had to be more effective than others. The only problem was ………. HOW Do I Tell Which Ones? I had limited resources and certainly couldn’t afford to give them all a try, unless I just wanted to cross my fingers and hope they worked so I wouldn’t go out of business!

Thankfully, today’s online world provides home business owners with a variety of different marketing techniques, and each can be as profitable as next. As a business owner you simply have to decide what you are willing to invest in your business, and which will have best return on your investment

Let’s run through a few of most popular types.

Paid Banner (CPM + CPC) and Paid Text- Banner ads you can pay for as CPC(cost per click) or CPM(cost per every thousand times banner is displayed) usually placed in a high traffic area on a site that causes visitors of that site to see it and visit your site. Paid Text advertising is similar only ad is in form of a text link usually off to sides (or at top in search engines like Yahoo! And Google) If you are going to use this kind of advertising make sure you pick sites you place your ads on carefully (popular sites will be expensive but you should get more clicks and smaller sites will be cheaper, but often with little or no results)

We see thousands of people adopting internet and its offerings every day. Some will just want to browse from site to site to see what's there. Many have started using internet to do their shopping for both home and business. Others are simply looking for a way to keep in touch with friends and family. A select group of these individuals will see advantages of creating a home-based business using internet as their platform.

It is rare though that you will find an individual who can 'wear all hats' required to run a successful business in today's world. There is a huge amount of information that requires consideration when starting your business, not least of which is a sound business plan.

Self-starters require talents that range anywhere from being an accountant, a web designer to a graphic artist. Then there is a need for copywriting skills, management and delegation ability, technical know how, legal knowledge and perhaps software development. And let's not forget about marketing. That's a full plate for anyone, particularly if you are just getting started.

With a bricks 'n mortar style business, corporations can hire talent they need when they need it. For small, home-based business that is just starting out, this can present problems. And this is where building a community or network of responsible people can be a real boost for you and your business.

You and I have had a chance to connect with other ethical and responsible people who also run an online business. We've had chance to learn from our mistakes and adjust to changes taking place on internet on a regular basis. Now think of all newbies who are just starting their internet adventure today.

Experienced marketers have had some trouble understanding FTC regulations as well as new CAN-SPAM law which went into effect on January 1st, 2004. The law came into effect on January 1st, however, FTC has until September, 2004 to 'fine tune' regulations.