Your customer service is one of most important factors in determining your customers' satisfaction. Even if you have a great product or service, if your customer support is poor, your sales will suffer.

For every dissatisfied customer, you can expect to lose one hundred new customers. Why? When one customer has a bad experience with your company, you can be certain that they'll tell everyone they know about their bad experience. It will travel through grapevine and ultimately cost you sales.

Follow-up with your customers and ask them how they like your product or if they have any questions. This is a great way to not only provide good customer service, but to also obtain feedback about your product. By listening to your customers, you will know exactly what they want, what they're having problems with and how you can develop a better product.

Mailing List

The best way to follow-up with your customers is to set up a mailing list. No matter what mailing program you use, make sure that it will allow you to send personalized messages. Your customers need that personal touch. They don't want to feel as if message they received was sent to an entire list. They want to feel as if it was personally sent to them.

By following up with your customers and providing great customer service, you are creating a life-long relationship. Satisfied customers are more apt to purchase your new products in future. Treat them with utmost respect and go above and beyond expected.

Copyright © Shelley Lowery 2001-2002

Creating Zip Files

Creating a Zip file with WinZip can be accomplished in a number of ways. Here are a few methods to get you started.

Right Click - To create a Zip file using right click method, locate file or folder you would like to place within your Zip file and place your mouse pointer over file. Right click on your mouse to launch menu. Select "Add to Zip" to launch WinZip program. Click on "New" to create a new Zip file, or on "Open" to add file to an existing Zip file.

WinZip Wizard - To create a Zip file with wizard, your first step will be to load WinZip program. Once loaded, click on "Wizard" button located at top of your screen to use wizard. Follow step by step instructions to create your Zip file.

WinZip Interface - To create a Zip file using WinZip, your first step will be to open WinZip program. Once opened, click on "New" button at top of your screen to launch "New Archive" window. Select folder in which you'd like to place your Zip file, type in a name for your file and click on "OK" button. Your new Zip file has been created. You can now add files by clicking on "Add" button at top of screen.

Although there are other methods you can use when working with WinZip, above methods will provide you with a basic guideline.

Zip files provide Internet users with ability to easily compress and transfer files in an organized fashion. Use them to your fullest advantage.

Copyright © Shelley Lowery 2002.