It’s quite possible that one of tools you’re utilizing, however popular it might have been at first, has become over time less trendy. Suppose you placed a wealth of informational content on your website when you first began, and that content was well received and instrumental in driving traffic to your site. Lately, however; you’ve noticed that your traffic has dropped slightly. You’re still doing business, but it seems there’s been a decrease and you’re not sure why. The Internet marketing secret of understanding your competition can help you figure out where your traffic is going. It could be that visitors have read all your content and are looking for something that’s more recent and updated. Quite frankly, they may be tired of seeing same old thing. So, what do you replace it with? A tip of day? Maybe a free giveaway? Check out what your competition is doing and you’ll find out.

Take time to include informative, interesting and entertaining content for your ezine. Give reader a reason to want to read your newsletter and better yet, recommend it to others!

Reassure your readers. Always, always include a privacy statement and give them an opportunity to unsubscribe. Hopefully, if you provide relevant, original information you’ll never have to worry about this; but doing so shows you care about your reader and that you produce quality material.

Once you decide to publish an ezine, be consistent about it. If you tell your readers it’s a weekly publication, make sure it comes out weekly no matter what. Failing to abide by this rule tells your reader you’re unreliable and untrustworthy.

Finally, remember that although writing and publishing an ezine is a fantastic Internet marketing idea, it is also a chance for you to have some fun and really expand your skills. Be creative and have fun!