The above offers should be investigated from heat to toe! Many of them are simply more of same re-hashed information aimed at Internet business Newbies.

One of main reasons Internet Marketers continue coming up with so many new programs, applications and systems is known as "Internet Time." Internet products have a very short shelf life; what was latest thing a year ago will now be old news!

That isn't to say there aren't good systems and technology. However, due diligence is a requirement to ascertain value of any offer presented.

Take your time and look at offer to examine it with a fine tooth comb! You should check out any buzzword filled business offer with extra caution!

Ask all questions you need answered until you're sure you understand what you're getting into. If there are no straight answers to be had, perhaps you should reconsider.

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by Francisco Aloy

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By adding "No experience necessary," you build interest, because your reader is thinking, "No experience necessary. I can do this!"

Next comes third letter letter in formula: D="DESIRE". You have to make your reader "DESIRE" whatever it is that you're offering. And best way to do that is with benefits! Let's continue to build on classified ad we started:

Make $50,000 Yearly Selling Books! No experience Necessary. Over 1000 money-making titles. Small investment!

By adding "Over 1000 money-making titles. Small investment!" You're making your reader desire what you're offering. At this point your reader is thinking, "I can make money selling books. It doesn't cost a lot to get started, and I don't need any experience!" Those things are all "benefits."

Again, just tell your reader what your headline promised.

Push his emotional "hot buttons", by using magic selling words like, revolutionary, new, amazing, free, guaranteed, security, love, sex, make money, etc! Example:

Make $50,000 Yearly Selling Books! No experience Necessary. Over 1000 money-making titles. Small investment! FREE information!

By adding magic selling words like "money-making" and "FREE," you're pushing your reader's emotional "hot buttons!"

Finally, we come to last letter in formula: A="ACTION". You want to close your classified ad with a call to action! In other words, tell your reader what you want him to do. For example, "For details click here!" or "Write for more information!" Example:

Make $50,000 Yearly Selling Books! No experience Necessary. Over 1000 money-making titles. Small investment! FREE information! Click here!

Adding "Click here," is a call to action. You're telling your reader exactly what you want him to do.

In closing, remember, when writing a classified ad, always use AIDA formula. It will rarely let you down!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net