If written correctly, classified ads can be a very effective way to make money and build your business. That's
key, they have to be written correctly. A poorly written classified ad will do nothing more than waste your hard-earned money!In this article, I'm going show you proper way to write a classified ad--the kind that Will make money!
Here's secret: You MUST write every single classified ad using following classic AIDA formula:
A=ATTENTION I=INTEREST D=DESIRE A=ACTION
Let's break down each letter:
A=ATTENTION: The very first thing your classified ad must do is get attention of reader. The best way to do that is with an effective headline.
Because your classified ad will probably be competing with a sea of other classified ads, nothing is more important than your headline.
An effective headline will attract reader's attention, and also target audience for which it was intended.
The best way to write good headlines is to ALWAYS answer that one question your reader wants to know: "What's in it for me?" Answer that question as clear and concise as possible and you will consistently write good headlines.
Here are some examples of good headlines: Collect Coins For Fun And Profit! Make $50,000 Yearly Selling Books! How To Make Your Website More Profitable! How To Write Classified Ads That Make Money!
Notice how in above examples, you don't have to guess what ad is all about. The headline pretty much tells you. Don't try to be cute. Just spell it out in your headline.
Next, we come to second letter in AIDA formula: I="INTEREST". After you get your reader's attention, you want to get him "INTERESTED" in your product or service. You do that by telling him what your headline promises. Let me illustrate what I'm talking about, by using one of above headlines as an example:
Make $50,000 Yearly Selling Books! No experience Necessary.
