Increasing Link Popularity

Written by Larry Strawson

Continued from page 1

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look atrepparttar quality ofrepparttar 137823 product,repparttar 137824 graphics, andrepparttar 137825 ease of use. Then check outrepparttar 137826 other sites they are linked to, and determine if your own site would fit in withrepparttar 137827 crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contactrepparttar 137828 webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right offrepparttar 137829 bat that you have added a link to their page on your site. A hook like this almost always insuresrepparttar 137830 reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give themrepparttar 137831 address of your links page, and ask them to check outrepparttar 137832 link for themselves. It's a good idea to mention that they will not only benefit fromrepparttar 137833 increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don't sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mindrepparttar 137834 criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it's time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable inrepparttar 137835 blink of an eye. It will take some time and a good deal of work. There is no way aroundrepparttar 137836 labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

Byrepparttar 137837 way - make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

Brought to by Larry Strawson author of many articles and ebooks on search engine placement.

For more information on search engine placement, Check out

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Written by Brad Callen

Continued from page 1

Issues such asrepparttar Google Sandbox theory tend to distract webmasters fromrepparttar 137594 core ‘good' SEO practices and inadvertently push them towards black-hat or quick-fix techniques to exploitrepparttar 137595 search engine's weaknesses. The problem with this approach is its short-sightedness. To explain what I'm talking about, let's take a small detour and discuss search engine theory.

Understanding Search Engines

If you're looking to do some SEO, it would help if you tried to understand what search engines are trying to do. Search engines want to presentrepparttar 137596 most relevant information to their users. There are two problems in this –repparttar 137597 inaccurate search terms that people use andrepparttar 137598 information glut that isrepparttar 137599 Internet. To counteract, search engines have developed increasingly complex algorithms to deduce relevancy of content for different search terms.

How does this help us?

Well, as long as you keep producing highly-targeted, quality content that is relevant torepparttar 137600 subject of your website (and acquire natural inbound links from related websites), you will stand a good chance for ranking high in SERPS. It sounds ridiculously simple, and in this case, it is. As search engine algorithms evolve, they will continue to do their jobs better, thus becoming better at filtering out trash and presentingrepparttar 137601 most relevant content to their users.

While each search engine will have different methods of determining search engine placement (Google values inbound links quite a lot, while Yahoo has recently placed additional value on Title tags and domain names), inrepparttar 137602 end all search engines aim to achieverepparttar 137603 same goal, and by aiming to fulfill that goal you will always be able to ensure that your website can achieve a good ranking.

Escaping fromrepparttar 137604 Google Sandbox

Now, from our discussion aboutrepparttar 137605 Sandbox theory above, you know that at best,repparttar 137606 Google Sandbox is a filter onrepparttar 137607 search engine's algorithm that has a dampening influence on websites. While most SEO experts will tell you that this effect decreases after a certain period of time, they mistakenly accord it to website aging, or basically, whenrepparttar 137608 website is first spidered by Googlebot. Actually,repparttar 137609 Sandbox does ‘holds back' new websites but more importantly,repparttar 137610 effects reduce over time not onrepparttar 137611 basis of website aging, but on link aging.

This means thatrepparttar 137612 time that you spend inrepparttar 137613 Google Sandbox is directly linked to when you start acquiring quality links for your website. Thus, if you do nothing, your website may not be released fromrepparttar 137614 Google Sandbox.

However, if you keep your head down and keep up with a low-intensity, long-term link building plan and keep adding inbound links to your website, you will be released fromrepparttar 137615 Google Sandbox after an indeterminate period of time (but within a year, probably six months). In other words,repparttar 137616 filter will stop having such a massive effect on your website.

Asrepparttar 137617 ‘Allegra' update showed, websites that were constantly being optimized duringrepparttar 137618 time that they were inrepparttar 137619 Sandbox began to rank quite high for targeted keywords afterrepparttar 137620 Sandbox effect ended.

This and other observations ofrepparttar 137621 Sandbox phenomenon – combined with an understanding of search engine philosophy – have lead me to pinpointrepparttar 137622 following strategies for minimizing your website's ‘Sandboxed' time.

SEO strategies to minimize your website's ‘Sandboxed' time

Despite what some SEO experts might tell you, you don't need do anything different to escape fromrepparttar 137623 Google Sandbox. In fact, if you followrepparttar 137624 ‘white hat' rules of search engine optimization and work onrepparttar 137625 principles I've mentioned many times in this course, you'll not only minimize your website's Sandboxed time but you will also ensure that your website ranks inrepparttar 137626 top 10 for your target keywords. Here's a list of SEO strategies you should make sure you use when starting out a new website:

Start promoting your websiterepparttar 137627 moment you create your website, not when your website is ‘ready'. Don't makerepparttar 137628 mistake of waiting for your website to be ‘perfect'. The motto is to get your product out onrepparttar 137629 market, as quickly as possible, and then worry about improving it. Otherwise, how will you ever start to make money?

Establish a low-intensity, long-term link building plan and follow it religiously. For example, you can set yourself a target of acquiring 20 links per week, or maybe even a target of contacting 10 link partners a day (of course, with SEO Elite, link building is a snap). This will ensure that as you build your website, you also start acquiring inbound links and those links will age properly – so that byrepparttar 137630 time your website exitsrepparttar 137631 Sandbox you would have both a high quantity of inbound links and a thriving website.

Avoid black-hat techniques such as keyword stuffing or ‘cloaking'. Google's search algorithm evolves almost daily, and penalties for breakingrepparttar 137632 rules may keep you stuck inrepparttar 137633 Sandbox longer than usual.

Save your time by rememberingrepparttar 137634 20/80 rule: 80 percent of your optimization can be accomplished by just 20 percent of effort. After that, any tweaking left to be done is specific to current search engine tendencies and liable to become ineffective once a search engine updates its algorithm. Therefore don't waste your time in optimizing for each and every search engine – just getrepparttar 137635 basics right and move on torepparttar 137636 next page.

Remember, you should always optimize withrepparttar 137637 end-user in mind, notrepparttar 137638 search engines.

Like I mentioned earlier, search engines are continuously optimizing their algorithms in order to improve onrepparttar 137639 key criteria: relevancy. By ensuring that your website content is targeted on a particular keyword, and is judged as ‘good' content based on both on-page optimization (keyword density) and off-page factors (lots of quality inbound links), you will also guarantee that your website will keep ranking highly for your search terms no matter what changes are brought into a search engine's algorithm, whether it's a dampening factor a la Sandbox or any other quirkrepparttar 137640 search engine industry throws up inrepparttar 137641 future.

by Brad Callen Search Engine Optimization Expert Learn How To Get A Top Google Ranking In Under 28 Days With This Breakthrough New SEO Software!

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